Looking for a job

Jenny Yin

@jennyyin

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I build customer strategy, market-entry, and GTM programs that turn insights into measurable growth.

France

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What I'm looking for

I'm looking to lead customer strategy, market-entry, and GTM initiatives where I can turn analytics into clear positioning, integrated customer experiences, and measurable commercial growth across international markets.

I've led customer strategy, market-entry, and GTM work for PayPal, Accenture, Activation Group, and independent clients across China and Europe. My work translates customer analytics, segmentation, and product capabilities into positioning, campaigns, and commercial plans that teams can execute.

From driving 1.5x trade-show sales growth and 610% year-over-year social audience growth to supporting 9% account revenue growth, I combine strategic storytelling with hands-on AI, automation, CRM, data, and cross-functional delivery.

Experience

Work history, roles, and key accomplishments

Current

Strategy & Marketing Consultant

Current

Independent

Nov 2024 - Present (1 year 10 months)

Led end-to-end delivery of remote GTM and market-entry engagements for clients across consumer goods, automotive, and advertising sectors. Built overseas commercial channels and partnerships, deployed AI and automation tools, and led brand positioning and GTM benchmarking projects.

AI Automation Market Entry GTM Strategy Brand Positioning Competitive Analysis Consumer Segmentation Partnership Development Cross Border Logistics performance reporting

MBA Consultant, Customer & Market Strategy

PayPal

Apr 2024 - Oct 2024 (6 months)

Developed customer positioning and value-proposition frameworks for PayPal's French market expansion. Translated product capabilities into integrated customer touchpoints and built a structured feedback loop between commercial conversations and campaign messaging.

Customer Positioning Value Proposition Market Sizing Customer Interviews Competitive Analysis Figma Prototyping Performance Data Analysis Feedback Loops

Client Account Manager

Accenture

May 2021 - Jul 2023 (2 years 2 months)

Led cross-functional workstreams for major multinational client accounts, shaping customer strategy and multi-year account growth. Led end-to-end China market-entry and customer acquisition strategy for a UK automotive brand, and built KPI dashboards and financial models to track performance.

Account Management Customer Strategy Market Entry Customer Acquisition KPI Dashboards Financial Modeling Executive Presentation Stakeholder Management Cross functional Leadership

Digital Project Manager

Activation Group

Sep 2019 - Mar 2021 (1 year 6 months)

Led 10+ integrated digital customer engagement campaigns for Nike, LVMH, and global brand clients using emerging technologies. Designed a CRM-led 360° seasonal customer engagement campaign that delivered significant growth and leads, and built evidence-based creative iteration through A/B testing and social listening.

Digital Campaign Management CRM Strategy Customer Engagement AR VR Mini Programs Live Streaming A B Testing Social Listening Stakeholder Management Talent Partnerships

Education

Degrees, certifications, and relevant coursework

ESSEC Business School

Global MBA, Strategy & Digital Leadership

2023 - 2024

Activities and societies: Global Top 10 Finalist, Harvard Business Case Competition (2024) – M&A case covering AI and cybersecurity sectors.

Pursued a Global MBA with a focus on Strategy and Digital Leadership, including areas such as Strategic Marketing, Digital Transformation, Product Development, Data Science, and Strategy of AI.