Open to opportunities

Haadia Paracha

@haadiaparacha

Partnerships and commercial strategy leader building data-driven growth systems across enterprise and regulated environments.

France

Message

What I'm looking for

I’m looking for a partnerships or commercial strategy role where I can build GTM enablement and partner performance systems, use analytics to drive revenue growth, and lead multi-stakeholder initiatives in fast-moving, high-accountability environments.

I’m a commercial partnerships and sales professional with 8 years of experience building partnership-led, data-driven growth systems across enterprise, startup, and public sector environments. I bring a strong stakeholder-management mindset in complex, regulated settings spanning energy, telecoms, and government.

In partnerships, I’ve owned a $400M+ institutional portfolio and built analytics frameworks that track partner performance across 10+ EMEA markets. I also closed $820K+ in revenue from zero infrastructure, using structured pipeline forecasting and commercial negotiations to drive measurable outcomes.

Most recently, at Amadeus, I built a Go-to-market enablement playbook deployed across 1,000+ partner managers in 10+ EMEA markets. I led the GTM operational methodology for a new delivery framework, increasing adoption by ~30%, and trained 150+ stakeholders on SAFe Agile and data-driven partner performance measurement.

Previously, I managed portfolio and deal performance for Engro Corporation across 6 business units, and delivered partner ecosystem growth through initiatives that achieved 50M+ reach, 12% brand lift, and 33% uplift in applications. As a founding growth and digital strategy leader, I created and scaled brand partnerships from zero, generating $650K+ revenue in three years with 20% QoQ growth.

Experience

Work history, roles, and key accomplishments

Marketing & Digital Consultant

Amadeus

Jan 2025 - Aug 2025 (7 months)

Built a go-to-market playbook and enablement infrastructure deployed across 1,000+ partner managers in 10+ EMEA markets, standardising onboarding, messaging, and partner activation. Increased adoption by ~30% and trained 150+ stakeholders on SAFe Agile and data-driven partner performance measurement with standardised reporting dashboards.

Go To Market Enablement Partner Onboarding SAFe Agile Dashboarding

Senior Partnerships & Strategy Manager

Engro Corporation

Mar 2020 - Dec 2023 (3 years 9 months)

Owned a $400M+ strategic partnerships portfolio across 6 business units, managing institutional partners and building partner performance dashboards in Salesforce and Tableau. Strategised and executed the Engro Sports Initiative and a $6M COVID relief initiative, and acted as a GTM/partner enabler for Enfrashare (TowerCo), tracking performance via Power BI and related reporting.

Strategic Partnerships Portfolio Management Salesforce Tableau Power BI Performance Dashboards Renewal Rate Tracking ROI Analysis Go to Market Execution

Strategic Communications Consultant

United Nations Development Programme

Nov 2019 - Jul 2020 (8 months)

Orchestrated a multi-partner ecosystem across government, NGOs, and mobile network operators, building a campaign playbook from scratch. Delivered multi-channel results including 5M+ reached, 33M impressions on a $20K budget, and grew channels to 314K followers in 3 months.

Dual Channel Architecture Social Media Growth

Strategic Communications Consultant

Viamo

Nov 2019 - Jul 2020 (8 months)

Dual Channel Architecture Social Media Growth

Head of Growth & Digital Strategy

MangoBaaz

Jan 2017 - Mar 2020 (3 years 2 months)

Built a book of business from zero and closed 100+ brand partnerships, managing a full 360° sales cycle across discovery, negotiation, activation, and renewal. Led performance campaigns via Meta Ads Manager and YouTube Studio, secured $115K VC seed funding through data-backed pitching, and managed 15 active deals with recurring ARR clients.

Business Development Brand Partnerships Sales Cycle Management Deal Negotiation Performance Marketing Meta Ads Manager Data Backed Pitching Revenue Forecasting

Education

Degrees, certifications, and relevant coursework

IESEG School of Management

MSc in International Business, International Business

2024 - 2025

Grade: Dean’s Honour List; Top of Class; CESIM Global Business Challenge winner

Activities and societies: International Business Strategy & CSR; Global Brand Management; CESIM Global Business Challenge.

Completed an MSc in International Business at IESEG (2024–2025). Graduated Top of Class with Dean’s Honour List recognition and a CESIM Global Business Challenge win.