Open to opportunities

Karen Spies

@karenspies

Message

Marketing strategist specializing in digital branding, growth, and data-driven campaigns.

United States

Message

What I'm looking for

I seek a senior marketing role where I can lead data-driven digital branding and growth initiatives, manage cross-functional teams, and scale campaigns that align with business goals.

I am a dynamic marketing professional who develops and executes innovative strategies to drive brand awareness, customer engagement, and revenue growth.

At SRI International I led comprehensive marketing campaigns, managed a $400,000 budget, and delivered a 25% increase in web traffic and a 15% increase in lead generation while improving customer engagement by 20%.

As Principal at Spiezz Digital I implemented brand strategies and WordPress sites that increased client sales and repeat business, and improved operational efficiency by 20%.

I blend creative brand development, content strategy, multilingual content integration, CRM and analytics to align marketing with business goals and scale impact across digital platforms.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

SRI International

Jan 2021 - Present (4 years 10 months)

Spearheaded comprehensive digital marketing campaigns that increased web traffic by 25% and lead generation by 15%; managed a $400,000 budget and led a multidisciplinary team to improve customer engagement by 20%.

Digital Marketing Brand Development Content Strategy SEO SEM CRM Analytics Budget Management Team Leadership

Principal & Marketing Project Manager

Spiezz Digital

Jan 2013 - Jan 2021 (8 years)

Founded and led client services delivering brand and digital strategies that increased client sales by 15% and repeat business by 10%; improved operational efficiency by 20% while overseeing WordPress development and project delivery.