Tylor Smith
@tylorsmith
Digital Marketing & Project Management leader driving competitive campaigns and measurable growth through SEO and branding.
What I'm looking for
I’m a results-driven digital marketing and project management professional with a proven track record of innovative media and advertising campaigns from concept to completion. I blend leadership with unique ideas to keep execution streamlined and collaboration seamless.
In my recent work, I developed and executed branding strategies for an eco-friendly luxury goods company, increasing engagement by 45%. I also managed digital foundations like website design, logo design, content, and SEO to ensure campaigns perform from the ground up.
As an SEO Research Analyst, I worked closely with a content team to integrate SEO findings into brand-specific storytelling for a leading skincare brand. I optimized product pages and blog content to increase organic traffic by 35%, translating research into practical, revenue-driving outcomes.
On the project side, I collaborated with development teams to craft strategic pitches and scripts for television, film, and digital media packages. I conduct audience research and analyze research trends to guide marketing decisions, bringing structure, creativity, and accountability to every deliverable.
Experience
Work history, roles, and key accomplishments
Advertising Strategy & Scripts
Max Pop
Jan 2024 - Jan 2025 (1 year)
Collaborated with the development team to create strategic pitches and scripts for television, film, and digital media packages. Conducted audience research and used trends to guide content creation and marketing decisions.
Social Media Branding Strategist
ShopUbbi
Jan 2022 - Jan 2023 (1 year)
Developed and executed branding strategies for an eco-friendly luxury goods company, increasing engagement by 45%. Managed social media branding initiatives from concept to completion.
SEO Research Analyst
Topicals Brands
Jan 2023 - Present (3 years 3 months)
Worked with a content team to integrate SEO findings into brand-specific storytelling for a leading skincare brand. Optimized product pages and blog content to increase organic traffic by 35%.
Education
Degrees, certifications, and relevant coursework
Savannah College of Art and Design (SCAD)
Social Media Branding
2022 -
Currently enrolled at SCAD University with a focus on social media branding and creative business development.
Digital Marketing Institute
Certified Digital Marketing Professional (CDMP), Marketing
2023 - 2024
Certified Digital Marketing Professional program (CDMP) covering digital marketing, branding, and data analysis topics.
Availability
Location
Authorized to work in
Job categories
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