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Tylor Smith

@tylorsmith

Digital Marketing & Project Management leader driving competitive campaigns and measurable growth through SEO and branding.

United States
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What I'm looking for

I’m looking for a role where I can own end-to-end digital campaigns, use SEO + data to drive growth, and collaborate closely with creative and development teams. I want a leadership-focused culture that values innovative ideas and clear execution.

I’m a results-driven digital marketing and project management professional with a proven track record of innovative media and advertising campaigns from concept to completion. I blend leadership with unique ideas to keep execution streamlined and collaboration seamless.

In my recent work, I developed and executed branding strategies for an eco-friendly luxury goods company, increasing engagement by 45%. I also managed digital foundations like website design, logo design, content, and SEO to ensure campaigns perform from the ground up.

As an SEO Research Analyst, I worked closely with a content team to integrate SEO findings into brand-specific storytelling for a leading skincare brand. I optimized product pages and blog content to increase organic traffic by 35%, translating research into practical, revenue-driving outcomes.

On the project side, I collaborated with development teams to craft strategic pitches and scripts for television, film, and digital media packages. I conduct audience research and analyze research trends to guide marketing decisions, bringing structure, creativity, and accountability to every deliverable.

Experience

Work history, roles, and key accomplishments

TB

SEO Research Analyst

Topicals Brands

Jan 2023 - Present (3 years 3 months)

Worked with a content team to integrate SEO findings into brand-specific storytelling for a leading skincare brand. Optimized product pages and blog content to increase organic traffic by 35%.

Education

Degrees, certifications, and relevant coursework

Savannah College of Art and Design (SCAD) logoSS

Savannah College of Art and Design (SCAD)

Social Media Branding

2022 -

Currently enrolled at SCAD University with a focus on social media branding and creative business development.

Digital Marketing Institute logoDI

Digital Marketing Institute

Certified Digital Marketing Professional (CDMP), Marketing

2023 - 2024

Certified Digital Marketing Professional program (CDMP) covering digital marketing, branding, and data analysis topics.

Tech stack

Software and tools used professionally

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