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Karen AkitayaKA
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Karen Akitaya

@karenakitaya

Growth marketing consultant at SEBAS Pharmacy, lifting LINE registrations 42% and trial-to-paid conversion to 18%.

Japan
Message

What I'm looking for

I'm looking for remote, fractional or contract work in growth marketing, GTM, product marketing, marketing operations, or international growth. I’m available immediately for 15–30 hours per week, with US, EU, and APAC overlap.

At SEBAS Pharmacy, I owned acquisition and conversion strategy across LINE, landing pages, campaign messaging, and the customer journey. I increased LINE registrations by 42%, improved landing-page conversion from 3.1% to 4.4%, and reached an 18% trial-to-paid conversion rate.

At Mora Partners, I delivered 12 growth, GTM, web, and automation initiatives across eight client engagements. AI-enabled workflows reduced repetitive marketing and operations work by 25 hours per month, and six engagements expanded into recurring work.

Previously, I led Simple Point from concept to market launch at APEX Co., securing four pilot customers and three strategic partners. My work has also included improving Visionari's inquiry-to-booking conversion and supporting AI campaigns, presentations, and demos at Asilla.

Experience

Work history, roles, and key accomplishments

VI
Current

Growth Marketing Consultant - Fractional Digital & Brand

Visionari

Aug 2026 - Present (2 months)

Reworked 8 priority website/landing pages and Japan-market messaging, increasing qualified inquiries by 27% and inquiry-to-booking conversion from 18% to 26% over 3 months. Influenced $120K in qualified booking pipeline through conversion-focused web, positioning, and campaign improvements.

SP
Current

Growth Marketing Manager - Fractional

SEBAS Pharmacy

Apr 2026 - Present (6 months)

Owned acquisition and conversion strategy across LINE, landing pages, campaign messaging, and customer journey, generating 280 trial sign-ups and ¥3.8M in attributable revenue within 90 days. Increased LINE registrations by 42% and landing-page conversion from 3.1% to 4.4% while reducing customer-acquisition cost by 21%.

MP
Current

Growth & AI Operations Consultant - Fractional

Mora Partners

Jan 2026 - Present (9 months)

Delivered 12 growth, GTM, web, and automation initiatives across 8 client engagements, with 6/8 expanding into recurring work and ¥8M+ in combined project value. Designed AI-enabled workflows that reduced repetitive marketing/operations work by 25 hours/month and shortened content-production cycles by 60%.

AS

Project Manager - AI / Computer Vision

Asilla

Apr 2022 - Mar 2024 (1 year 11 months)

Supported 20+ B2B campaigns/events that generated 120+ marketing-qualified leads and 18+ enterprise sales meetings for AI/computer-vision solutions. Developed positioning for 4 priority use cases and supported 12+ enterprise presentations/demos, influencing ¥30M+ in qualified sales pipeline.

AC

Chief Operating Officer (COO) - SaaS & GTM

APEX Co.

Aug 2019 - Mar 2022 (2 years 7 months)

Led Simple Point from concept to market launch in 9 months, coordinating an 8-person cross-functional team across product, technical delivery, sales, and marketing. Secured 4 pilot customers and 3 strategic partners, built ¥15M in qualified pipeline, and converted 2 pilots into paying accounts within the first 6 months.

SE

Founder - Multilingual Services

Self-employed

Apr 2017 - Jul 2020 (3 years 3 months)

Built a Japanese-English-Portuguese translation/interpretation business serving 25+ manufacturing clients and delivered 500+ assignments over 3+ years. Maintained 90%+ repeat-client/referral business while managing deadlines, quality control, and multilingual client communication.

Education

Degrees, certifications, and relevant coursework

MA

Machine Learning Operations (MLOps) for Generative AI

Machine Learning Operations (MLOps) for Generative AI, Machine Learning Operations

Certification in Machine Learning Operations (MLOps) for Generative AI.

MB

Manage Workspaces and Datasets in Power BI

Manage Workspaces and Datasets in Power BI, Power BI

Certification in managing workspaces and datasets in Power BI.

Tech stack

Software and tools used professionally

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