Kapil Shankar

Growth:

• Built and scaled company’s flagship product - 'Drawing Camp' - promotion cycle generating $30,000+ in 7 days, the company's highest-revenue launch to date and converting it into a repeatable quarterly system

• Grew email list from 24,000 to 80,000+ subscribers over 4 years; sustained a lead acquisition funnel delivering 2000-3000+ qualified leads/month via a free value offer.

• Maintained 20-30% open rates on launch/promotion email sequences to an 80,000+ subscriber list.

• Collaborated with an external ad agency on Meta campaign strategy and execution during sale periods, sustaining a 4-5x ROAS with spends of 1L+ per cycle.

Product:

• Owned the creation of a product named 'Cartooning People from Life' end-to-end - from ideation, curriculum structure, visual design, pricing, launch, and post-purchase support - generating $20,000+ in a 21-day window across domestic and international pricing tiers.

• Designed and optimised 100+ landing pages and marketing assets across product launches and lead generation campaigns.

• Built 40+ Zapier/API workflow automations across enrollment, support, and reporting, removing significant manual overhead.

• Owned end-to-end (A-Z) planning and execution - launch strategy, promotions, marketing, funnels, and customer support across the company’s full product catalog, beyond the flagship launches above.

Founder's Office:

• Acted as the founder's primary operator across strategy, operations, and cross-functional execution for an online education company, with direct authority over launch planning and go/no-go decisions.

• Served as the founder's Executive Assistant - acting as a single point of accountability so the founder could stay focused on strategy and growth.

• Managed content operations across KeshArt on YouTube (780K+ subscribers) and Keshrt on Instagram (317K+ followers).

• Directed an 11-person team spanning creative, video editing, marketing functions, accounting/finance, owning accountability across all product cycles.