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kanika gupta

@kanikagupta2

Message

Growth Manager at uExcelerate driving B2B marketing for a leadership coaching and development platform.

India

Message

At uExcelerate, I design and execute outbound campaigns for a leadership coaching and development platform, reaching CHRO, CLO, and VP-HR decision-makers across India's IT Services and GCC sector. I work with sales on pipeline generation and funnel performance.

I lead SEO/SEM, content, social media, and webinar and conference marketing to support brand awareness and inbound demand. Before uExcelerate, I delivered digital campaigns and marketing collateral at Diaspark Inc. and worked as a freelance digital marketing expert for clients across Pharma, Travel, and Technology.

Earlier, I managed customer lifecycle work at Intellicus Technologies and acquired corporate accounts at JK Paper Ltd. I also launched Cedar Poly Pack as North Zone representative, and I'm currently pursuing an Executive Programme in Digital Marketing & AI from IIM.

Experience

Work history, roles, and key accomplishments

Current

Growth Manager

Current

uExcelerate

Feb 2022 - Present (4 years 8 months)

Designed and executed multi-channel B2B outbound campaigns targeting CHRO, CLO, and VP-HR decision-makers. Collaborated with sales to align pipeline generation and optimize funnel performance.

B2B Marketing Campaign Management Lead Generation Go To Market Strategy SEO SEM Content Marketing Social Media Strategy performance reporting

Digital Marketing Expert

Freelancer

Apr 2018 - Feb 2022 (3 years 10 months)

Delivered content marketing, social media management, and campaign execution for clients across Pharma, Travel, and Technology sectors. Created social media content and managed brand presence for multiple clients.

Content Marketing Social Media Management Campaign Execution Brand Management

Marcom Specialist

Diaspark Inc.

Jul 2016 - Mar 2018 (1 year 8 months)

Planned and managed digital marketing and social media campaigns to drive qualified leads, brand awareness, and website engagement. Developed marketing collateral including newsletters, case studies, blogs, and presentations.

Digital Marketing Social Media Campaigns Lead Generation Marketing Collateral Content Development

Customer Management Executive

Intellicus Technologies

May 2014 - Aug 2015 (1 year 3 months)

Managed end-to-end customer lifecycle including license renewals, AMC coordination, purchase orders, and CRM. Conducted primary market research on LinkedIn, Crunchbase, and Google to identify prospects in the Big Data and Hadoop segment.

Customer Lifecycle Management CRM Market Research Lead Identification

Area Sales Manager

JK Paper Ltd.

Jun 2011 - Oct 2013 (2 years 4 months)

Acquired corporate accounts via annual rate contracts and forecasted/managed monthly and annual sales quotas across the North Zone. Launched and developed the niche product Cedar Poly Pack as North Zone representative.

Sales Management Account Acquisition Forecasting Product Launch