HEINEKEN

Our customers are at the heart of everything we do. We understand that in today's fast-paced and increasingly digital world, people crave genuine connections and moments of joy. Many face the challenge of growing polarisation and loneliness, which is why we strive to 'brew the joy of true togetherness to inspire a better world'. For over 150 years, Heineken® has been bringing people together over a beer, and we continue this tradition by fostering true human connections. Our customers seek high-quality, refreshing beverages for a variety of occasions, from social gatherings and celebrations to quiet moments of enjoyment. That's why we offer a diverse portfolio of over 300 international, regional, local, and specialty beers and ciders, ensuring there's a perfect choice for every palate and preference. We recognize that consumer tastes are constantly evolving, with a growing interest in new flavours, styles, and low or no-alcohol options. To meet these demands, we are committed to continuous innovation, reimagining and revitalising the beer experience.

Our customers also care about the world around them, which is why sustainability and responsible consumption are integral to our business. They expect brands to operate ethically and to contribute positively to society and the environment. We address this by embedding sustainability into our 'Brew a Better World' strategy, with ambitious commitments aimed at driving a positive impact on the environment, social sustainability, and the responsible consumption of alcohol. This includes initiatives for local sourcing of raw materials, particularly in Africa, and promoting responsible drinking habits. Furthermore, in an increasingly connected world, our customers expect seamless digital experiences and engagement. We are dedicated to becoming the 'best-connected brewer', leveraging data and technology to enhance our interactions with consumers and customers across all touchpoints. This involves digitalising our processes, from supply chain to customer service, and using data-driven insights to better understand and serve their needs. Ultimately, our goal is to shape the future of beer and beyond, winning the hearts of consumers by consistently delivering superior products and experiences that foster togetherness and inspire a better world.