Open to opportunities

Matt Daniels

@mattdaniels

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Digital marketing analyst with a passion for data-driven strategies.

United States

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What I'm looking for

I am looking for a role that fosters creativity, encourages data-driven decision-making, and offers opportunities for professional growth in digital marketing.

As a recent graduate with a Master's of Science in Digital Marketing from East Tennessee State University, I have developed a strong foundation in digital marketing strategies and data analytics. My entrepreneurial mindset drives me to tackle challenges head-on, and I have honed my skills through various freelance projects while balancing my education.

In my freelance role, I successfully managed a Google Ads campaign for A Brighter Path LLC, where I created compelling ads, optimized keywords, and utilized Google Analytics for A/B testing. My efforts led to increased conversion rates and overall revenue for the client. I am eager to bring my creativity and analytical skills to a dynamic team, where I can contribute to innovative marketing solutions.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Freelance

Jan 2021 - Present (4 years 5 months)

Managed Google Ads campaigns for A Brighter Path LLC, optimizing keywords, demographics, and locations to enhance campaign performance. Utilized Google Analytics for A/B testing, significantly increasing conversion rates, click rates, and overall revenue.

Google Ads Google Analytics A B Testing Keyword Research Digital Design Social Media Marketing Client Communication

Current

Case Manager

Current

State of Tennessee

Jan 2007 - Present (18 years 5 months)

Served as a Case Manager for 16 years, providing public service, managing data entry, and troubleshooting technology issues for various state facilities. Ensured compliance with state policies and assisted colleagues with technology-related concerns.

Customer Service Data Entry Troubleshooting Public Service Compliance Policies Communication Microsoft Office Suite

Education

Degrees, certifications, and relevant coursework

East Tennessee State University

Master of Science, Digital Marketing

Grade: 3.9 GPA

Activities and societies: Relevant courses included B2B Digital Marketing, Business Data Online Metrics, Digital Marketing Strategy, Marketing Research & Analytics, Search Marketing, and Web Analytics.

Completed a Master's of Science in Digital Marketing, focusing on data analytics, creative development, and communication. Developed and honed time management skills while freelancing in digital marketing, working full-time, and earning my master's degree.