Diamond McDowell

Spearheaded the setup and implementation of digital campaigns, including search/PPC, display, OTT, streaming audio, and social media, utilizing both direct and programmatic placement tools. Developed data-driven forecasting models using insights from platforms such as The Trade Desk, StackAdapt, and Google Ads to predict campaign performance, spend pacing, and audience reach. Engineered geo-fencin

Created, managed, and published content across digital platforms including Google, Facebook, LinkedIn, and YouTube. Devised strategies and optimized high-performing media campaigns to increase followers and achieve specific goals and metrics. Monitored trends and advancements in PPC and other digital platform techniques.

Managed the setup and implementation of digital campaigns, including search/PPC, display, OTT, streaming audio, and social media, employing a mix of direct and programmatic placement tools. Controlled campaign bidding strategies within primary Demand Side Platforms. Diagnosed issues and collaborated with the Digital Director to formulate solutions for campaign challenges.

Co-managed the creation and publication of content on digital platforms such as Google, Facebook, Bing, Amobee, and Oracle. Administered multi-million dollar budgets for all advertising campaigns. Supervised all digital campaign budgets, KPIs, ROI, and analyzed trends to assess campaign success.

Verified and set up accounts for billing to insurance companies. Assessed qualifications of patients for equipment needs and entered medical necessity information to facilitate billing. Reduced held sales through efficient processing and maintained organized filing of patient charts.

Collected and processed original or revised Quality Management System (QMS) documents in both paper and electronic formats and facilitated document release. Updated and maintained indices of original QMS documents, ensuring accuracy and compliance with regulatory requirements. Scanned QMS records into electronic formats for efficient archiving, storage, and retrieval.

Assisted in coordinating the flow of materials, work orders, and personnel. Managed job setups, entered daily employee hours, and maintained labor card files. Prepared folders for shipping and invoicing, and processed customer invoicing through ACS.

Studied Criminal Justice at Everett Community College. Focused on foundational aspects of the criminal justice system.

Completed high school education at Cascade High School. Graduated with a focus on general studies.