kadambari yadav
@kadambariyadav
Sales and conversion specialist helping fintech and real estate teams exceed targets with data-driven selling.
What I'm looking for
I’m a dynamic sales and conversion specialist with 2.5+ years of experience across fintech, real estate, and media sectors, focused on accelerating client acquisition and conversion. With an MBA in Marketing, I combine forex market knowledge, CRM analytics, and digital marketing to move leads through the funnel.
In my current roles, I drive conversion for a global forex and CFD trading platform across B2B and B2C segments, using CRM tools to manage pipelines, track leads, and optimize conversion rates. I also conduct competency analysis to identify high-potential leads and tailor pitches to client investment profiles, collaborating with marketing to increase qualified lead flow and visibility.
Previously, I exceeded quarterly sales targets by 110%+ at Shriram Properties, improved conversion rates by 25%, and increased repeat business and referrals by 30% through consultative relationship management. I’ve also delivered 120% of lead generation targets via digital campaigns and improved prospect-to-client conversion by 40% through compelling presentations and product demonstrations.
Experience
Work history, roles, and key accomplishments
Conversion Specialist
ATFX
Mar 2026 - Present (4 months)
Drive client acquisition and conversion for a global forex and CFD trading platform across B2B and B2C segments using forex/financial product education. Manage CRM pipelines, identify high-potential leads, and collaborate with marketing on targeted campaigns to improve qualified lead flow.
Assistant Manager
Shriram Properties Ltd
Jul 2025 - Present (1 year)
Exceed quarterly sales targets by 110%+ through consultative selling and strategic engagement with high-value accounts. Use CRM analytics for territory planning and data-driven sales strategies while collaborating cross-functionally to improve conversion rates and drive repeat business and referrals.
Management Trainee
Shriram Properties Ltd
Jun 2024 - Apr 2025 (10 months)
Generated qualified leads achieving 120% of targets through digital campaigns, cold outreach, and networking. Improved prospect-to-client conversion by 40% through presentations and product demonstrations, and supported marketing SEO/digital advertising to increase online leads by 35%.
Sales & Marketing Intern
Outlook Publishing (India) Pvt. Ltd.
Jul 2023 - Sep 2023 (2 months)
Executed multi-channel marketing campaigns across email, social media, and content platforms. Analyzed campaign performance metrics to deliver insights for improving ROI and audience engagement.
Education
Degrees, certifications, and relevant coursework
The Institute of Company Secretaries of India
Company Secretary (CS), Company Secretary
Currently pursuing the Company Secretary (CS) program at The Institute of Company Secretaries of India.
Alliance University
Master of Business Administration (MBA), Marketing
2022 -
Earned an MBA in Marketing from Alliance University with expertise in forex markets, CRM analytics, lead generation, and digital marketing.
University of Delhi
Bachelor of Commerce (B.Com), Accounting & Finance
2018 - 2021
Completed a Bachelor of Commerce (B.Com) in Accounting & Finance at the University of Delhi.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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