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kadambari yadavKY
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kadambari yadav

@kadambariyadav

Sales and conversion specialist helping fintech and real estate teams exceed targets with data-driven selling.

India
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What I'm looking for

I’m seeking IT sales roles where I can apply consultative selling, CRM analytics, and conversion optimization to drive lead growth and revenue, using my cross-industry fintech and real estate experience.

I’m a dynamic sales and conversion specialist with 2.5+ years of experience across fintech, real estate, and media sectors, focused on accelerating client acquisition and conversion. With an MBA in Marketing, I combine forex market knowledge, CRM analytics, and digital marketing to move leads through the funnel.

In my current roles, I drive conversion for a global forex and CFD trading platform across B2B and B2C segments, using CRM tools to manage pipelines, track leads, and optimize conversion rates. I also conduct competency analysis to identify high-potential leads and tailor pitches to client investment profiles, collaborating with marketing to increase qualified lead flow and visibility.

Previously, I exceeded quarterly sales targets by 110%+ at Shriram Properties, improved conversion rates by 25%, and increased repeat business and referrals by 30% through consultative relationship management. I’ve also delivered 120% of lead generation targets via digital campaigns and improved prospect-to-client conversion by 40% through compelling presentations and product demonstrations.

Experience

Work history, roles, and key accomplishments

AT
Current

Conversion Specialist

ATFX

Mar 2026 - Present (4 months)

Drive client acquisition and conversion for a global forex and CFD trading platform across B2B and B2C segments using forex/financial product education. Manage CRM pipelines, identify high-potential leads, and collaborate with marketing on targeted campaigns to improve qualified lead flow.

SL
Current

Assistant Manager

Shriram Properties Ltd

Jul 2025 - Present (1 year)

Exceed quarterly sales targets by 110%+ through consultative selling and strategic engagement with high-value accounts. Use CRM analytics for territory planning and data-driven sales strategies while collaborating cross-functionally to improve conversion rates and drive repeat business and referrals.

SL

Management Trainee

Shriram Properties Ltd

Jun 2024 - Apr 2025 (10 months)

Generated qualified leads achieving 120% of targets through digital campaigns, cold outreach, and networking. Improved prospect-to-client conversion by 40% through presentations and product demonstrations, and supported marketing SEO/digital advertising to increase online leads by 35%.

Education

Degrees, certifications, and relevant coursework

The Institute of Company Secretaries of India logoTI

The Institute of Company Secretaries of India

Company Secretary (CS), Company Secretary

Currently pursuing the Company Secretary (CS) program at The Institute of Company Secretaries of India.

Alliance University logoAU

Alliance University

Master of Business Administration (MBA), Marketing

2022 -

Earned an MBA in Marketing from Alliance University with expertise in forex markets, CRM analytics, lead generation, and digital marketing.

University of Delhi logoUD

University of Delhi

Bachelor of Commerce (B.Com), Accounting & Finance

2018 - 2021

Completed a Bachelor of Commerce (B.Com) in Accounting & Finance at the University of Delhi.

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