Open to opportunities

Julieta Trotta

@julietatrotta

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Marketing & brand director building fintech communications and growth programs across global markets.

Mexico

Message

What I'm looking for

I’m looking to lead brand, PR, and marketing communications for fintech/payments—owning strategy and execution, partnering cross-functionally, and delivering measurable growth through data-driven campaigns and standout storytelling.

I’m a marketing & communications leader with 15+ years of experience in B2B fintech and payments, specializing in brand strategy, PR, digital campaigns, and go-to-market for Latin American and global markets. I’ve built marketing functions “from the ground up” in fast-paced startup environments, and I bring a clear, audience-first approach to messaging, content, and growth.

Across my roles, I’ve led high-impact brand and communications programs end-to-end—planning 360° campaigns, managing industry events, and driving measurable results. I’ve delivered 15%+ follower growth in under six months, lifted monthly client engagement from 2% to over 40%, planned and executed 10+ international industry events, and managed a marketing budget of over $1M USD while generating press coverage and overseeing digital performance and customer loyalty initiatives.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Virtual Latinos

Jun 2025 - Present (1 year)

Led global social media strategy across Instagram, LinkedIn, TikTok, and YouTube, driving 15%+ follower growth in under six months. Increased monthly client engagement from 2% to 40%+ through audience-first content and data-driven optimization.

Social Media Strategy Content Strategy Audience Growth Digital Analytics

Current

Marketing & Brand Director

Current

Evid Relations

Dec 2024 - Present (1 year 6 months)

Developed and executed comprehensive brand strategies to ensure consistent messaging and a strong visual identity across marketing channels. Conducted customer journey analyses to improve engagement and conversion through personalized marketing strategies.

Brand Strategy Content Strategy Customer Journey Go To Market Strategy Salesforce Google Analytics Event Management

Head of Marketing, Comms & PR

Yuno

Jul 2022 - Aug 2023 (1 year 1 month)

Built and led the Marketing, Communications, and PR function from the ground up for a fast-growing B2B payments startup. Planned and executed 10+ international industry events and produced press materials (media alerts, press releases) positioning Yuno in the global payments ecosystem.

Marketing Leadership Marketing & Communication Media Relations Event Management Press Materials Public Speaking Content Production

Account Manager (Marketing)

Stuka Racuda

Mar 2020 - Jul 2022 (2 years 4 months)

Managed 360° communication, marketing, and advertising projects for clients across digital banking, pharmaceutical, cultural, and financial verticals. Served as the strategic link between agency and clients, ensuring consistent brand messaging and leading day-to-day marketing operations and cross-functional coordination.

Account Management Marketing Operations Brand Messaging Campaign Planning Cross functional Leadership Stakeholder Management

Marketing Manager

Fiserv

Mar 2017 - Sep 2019 (2 years 6 months)

Managed a $1M USD marketing budget and led 360° communication, marketing, and PR campaigns. Generated press coverage across major media and organized branding events, product launches, and sponsorships while overseeing digital performance, customer loyalty programs, and internal communications.

Budget Management Marketing Strategy Event Planning Product Launches Digital Marketing ROI Analysis Loyalty Programs

Marketing Specialist

First Data

Oct 2013 - Mar 2017 (3 years 5 months)

Coordinated end-to-end digital marketing projects including SEO/SEM, Google Ads, display campaigns, and email marketing. Used site analytics to find traffic opportunities, optimize user experience, and deliver customer acquisition and retention performance reporting.

SEO SEM Google Ads Display Advertising Email Marketing Web Analytics performance reporting Lead Generation Event Coordination

Customer Loyalty Manager

Cablevision Fibertel

Jan 2011 - Jul 2013 (2 years 6 months)

Designed and executed one-to-one communication strategies for national and international clients, including advanced email marketing segmentation and targeting. Monitored competitor activity and tracked SEO/SEM and email KPIs using Google Analytics to improve loyalty actions and campaign performance.

Customer Loyalty Audience Targeting KPI Tracking Competitive Analysis Google Analytics SEO Performance