Alberto Vargaslugo
@albertovargaslugo
Marketing operations and brand growth leader, delivering efficient brand campaigns globally.
MexicoWhat I'm looking for
I’m a Marketing Operations and Brand Growth leader with 12+ years across FMCG, tech, and pharma, where I build brand campaigns, manage agency ecosystems, and make marketing budgets work harder—without sacrificing brand quality. I’ve delivered measurable results in both global marketing machines and build-from-zero environments.
Recently, at DoorDash, I delivered $10M+ in marketing spend efficiency through RFP-led negotiations and agency consolidation, and led an end-to-end net-new Ads vertical RFP with 10%+ savings vs. benchmark. I’ve also driven brand growth at Medix (3% unit and 5% value market-share gains, plus a full 360° campaign and 2M+ influencer impressions at 75% lower cost), and strengthened sourcing and operating models at Walmart and AB InBev, including $9M+ in verified savings and major process improvements.
Experience
Work history, roles, and key accomplishments
Delivered $10M+ in marketing spend efficiency through RFP-led negotiations and agency consolidation across global markets. Led end-to-end RFP for a net-new Ads vertical, achieving 10%+ savings vs. Business Unit benchmarks and consolidated 5+ influencer contracts into a unified managed service model ($300K savings).
Accounts Director & Consultant
BlackBelt Marketing
Jul 2023 - Jan 2026 (2 years 6 months)
Led LATAM new business development and senior account management for a boutique marketing agency. Managed all new projects using Agile methodology, driving scope, delivery, and account stabilization for a team of 4.
OTC Brand Manager
Medix
Feb 2023 - Mar 2025 (2 years 1 month)
Owned P&L brand management for Medix’s first OTC pharmaceutical brand, operating at FMCG speed in a regulated environment. Grew market share 3% in units and 5% in value (2023), launched a full 360° campaign, and introduced influencer marketing delivering 2M+ impressions at 75% lower cost than traditional media.
Enabled transition of an e-auction program from 8 months to 4 months by compressing the program timeline and producing a full SOP library. Reduced SLA by 3 days through process and documentation improvements.
Marketing Sourcing Coordinator
AB InBev / Grupo Modelo
Jul 2020 - Jun 2022 (1 year 11 months)
Managed marketing spend operations across AB InBev brands in Mexico, covering advertising production, BTL and experiential, media, agency fees, PR, and influencer activities. Drove $9M+ in verified savings on a ~$112M addressable budget (~8% efficiency) and improved stakeholder NPS from below 50% to above 80% via process redesign.
Marketing Sourcing Specialist
AB InBev / Grupo Modelo
May 2018 - Apr 2020 (1 year 11 months)
Built the PR-to-PO process from scratch, improving NPS from below 50% to above 80%. Delivered $500K+ in savings in the first 3 months.
Supported integrated FMCG brand campaigns, including Old Spice’s 'NFL in Mexico' and 'Huele a Miedo' cultural campaign. Grew body wash market share by +5 points in 6 months.
Education
Degrees, certifications, and relevant coursework
Universidad Anáhuac México Norte
Master's in Marketing & Strategic Communication, Marketing & Strategic Communication
2023 -
Grade: 9.5/10
Master's in Marketing & Strategic Communication (in progress) with an Academic Excellence Scholarship, maintaining a GPA of 9.5/10.
Universidad Anáhuac México Norte
Bachelor of Business Administration, Business Administration
2015 - 2018
Grade: 9.0/10
Bachelor's in Business Administration with a GPA of 9.0/10.
Availability
Location
MexicoAuthorized to work in
Job categories
Skills
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