At Unequal, I led brand strategy, content and demand generation for a corporate events and brand activation agency serving clients including Google, Alquería, Bimbo, Ara and Yara. I increased leads by 50% by restructuring content, optimising Meta Ads campaigns and redesigning the website.
Through my personal brand, I manage social media and create video-first content from concept and scripting through production and editing. I’ve also developed marketing strategies and campaigns for consumer, retail and technology brands, including work at EstrellasApp, where I increased female user retention by 15% through loyalty programmes and gamification.
