Julian Sierra

I’m a marketing executive & project manager with experience leading end-to-end 360° campaign executions for top mass-consumption brands in Colombia. I translate consumer insights into integrated strategies while coordinating cross-functional teams and suppliers to deliver standout brand experiences.

Most recently, I supported 360° campaign executions for Águila and Costeña franchises, helping drive consistent brand delivery across major 2025 campaigns. I led the end-to-end social media content strategy and execution, managing timelines, creative development, alignment, and performance tracking—achieving +57% reach and +25% views vs. the previous period.

I also led planning, decision-making, and execution for the Cerveza Costeñita brand experience event at Costeño Beach Hostel (Santa Marta). I coordinated artists, managed a 100M COP budget, and developed strategic audiovisual assets to support brand amplification and positioning.

Earlier, as a Content Marketing & SEO Specialist, I managed organic positioning for three U.S.-based websites simultaneously, owning content workflows from research and planning to optimization and publication. I used Google Search Console and Google Analytics for ongoing performance analysis and data-driven decisions, and I gained recognition through my Market In-House Project Manager work at Universidad Jorge Tadeo Lozano, including awards such as Effie College.