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Thainá Oliveira

@thainoliveira

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CRM & Email Marketing professional with HubSpot experience in B2B, automation, segmentation, and lead nurturing.

Brazil

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What I'm looking for

I'm seeking opportunities in CRM, email marketing, digital marketing, or growth where I can build automated B2B campaigns, nurture leads, analyze performance, and collaborate across international markets.

At SoftExpert Software, I execute B2B CRM and email marketing campaigns focused on lead generation, qualification, engagement, and retention.

I use HubSpot to create, implement, and optimize automated campaigns, organize and segment contact databases, and develop lead-nurturing journeys across the customer lifecycle.

I monitor opening, click, and engagement metrics and run A/B tests to improve subject lines, content, and campaign performance.

I've collaborated with international teams to adapt content and campaigns for different markets, languages, and audiences. I'm currently studying Marketing and pursuing opportunities in CRM, email marketing, digital marketing, and growth.

Experience

Work history, roles, and key accomplishments

Marketing Assistant (CRM)

SoftExpert Software

Nov 2025 - Feb 2026 (3 months)

Executed CRM and email marketing strategies for B2B lead generation, qualification, engagement, and retention. Created and optimized HubSpot campaigns, segmented contact bases, and performed A/B testing.

HubSpot Email Marketing Marketing Automation Lead Nurturing Segmentation A B Testing Campaign Analytics B2B Marketing

Marketing Intern (CRM)

SoftExpert Software

Nov 2024 - Nov 2025 (1 year)

Supported CRM and email marketing strategies for international markets, developed content for nurturing campaigns, and assisted with HubSpot automation and performance tracking.

HubSpot Email Marketing Marketing Automation Lead Nurturing Segmentation Content Development International Marketing