Open to opportunities

juan sebastian betancur barrera

@juansebastianbetancu

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Sports marketing data analyst specializing in CRM, retention, and AI-driven campaign optimization.

Colombia

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What I'm looking for

I'm seeking a data-driven sports or betting marketing role where I can lead CRM and retention strategies, apply AI to optimize campaigns, manage key accounts, and build dashboards that drive measurable growth and LTV.

I am a marketing data analyst with a Master’s in Sports Marketing, specializing in CRM, segmented email strategies, and AI-driven campaign optimization. I have advised major football clubs in Colombia and develop strategies that deliver measurable audience growth and retention.

At BetDSI I serve as CRM Manager and Bonuses Executive, designing bonus strategies by customer segment and leading email marketing communications. I implement segmented campaigns and offers that optimize engagement, retention and customer lifetime value.

As Key Account Manager and Marketing Data Analyst at ESA Technologies I work with official club apps, managing app analytics, preparing performance reports, and maintaining dashboards used for decision-making. I currently manage accounts for América de Cali, Atlético Nacional, and Hincha Dim Oficial.

My background includes roles in risk management, sports trading, integrity analysis, event coordination, and entrepreneurship, which gives me a broad understanding of the sports and betting ecosystem. I leverage AI to automate processes, personalize experiences, and translate data into actionable insights to drive commercial results.

Experience

Work history, roles, and key accomplishments

Current

CRM Manager & Bonuses Executive

Current

BetDSI

Feb 2022 - Present (3 years 6 months)

Designs and executes segmented bonus strategies and email marketing programs to optimize engagement and retention across customer cohorts. Leads CRM strategy and implements targeted campaigns to maximize lifetime value.

CRM Email Marketing Segmentation Customer Retention Marketing Automation Data Analysis SQL

Current

KAM & Marketing Data Analyst

Current

ESA Technologies

Aug 2021 - Present (4 years)

Serves as Key Account Manager for club apps and designs marketing strategies to acquire and retain users while managing performance dashboards and reporting. Acts as primary consultant for América de Cali, Atlético Nacional, and Hincha Dim Oficial to drive product and engagement improvements.

Key Account Management Marketing Strategy Data Analysis Dashboards CRM Reporting Content Creation Consulting

Risk Manager

BetDSI

Aug 2021 - Feb 2022 (6 months)

Managed sports betting risk by analysing market movements to protect profitability and company financial integrity. Implemented monitoring processes to detect and mitigate exposure across betting markets.

Risk Management Sports Betting Market Analysis Reporting Fraud Detection

Integrity Operator

Genius Sports

Feb 2020 - Jul 2021 (1 year 5 months)

Detected and reported suspicious sports betting activity by analysing sports data and betting markets to protect industry integrity. Prepared reports for sports federations to support investigations and maintain fair play.

Fraud Detection Sports Data Reporting Risk Assessment Compliance

Sports Trader

Genius Sports

Dec 2019 - Feb 2020 (2 months)

Managed live betting data and monitored odds for soccer and ice hockey markets to support sportsbook operations and risk exposure decisions. Gained deep operational knowledge of live market behaviour and trading workflows.

Live Betting Risk Management Market Analysis Excel

Event Coordinator

Fundación Real Madrid

Feb 2019 - Jun 2019 (4 months)

Coordinated and executed major events and research projects during a professional internship, including Real Family Fest and coaching conventions. Managed logistics, stakeholder communications, and event delivery.

Event Coordination Project Management Research Stakeholder Management Communication

Co-founder

Enciclas

Mar 2019 - May 2019 (2 months)

Launched a direct-to-consumer bicycle brand as a master's final project, building brand identity, digital strategy, and a commercial website to sell across e-commerce channels. Managed digital marketing and sales execution.

Digital Strategy Brand Identity Social Media Online Sales Content Creation

Administrator and Owner

Piacere

Jul 2015 - Dec 2016 (1 year 5 months)

Owned and managed restaurant operations, leading branding, communication, website development, community management, and strategic planning to grow the business. Oversaw daily operations and customer experience.