Open to opportunities

Jenny Lopez

@jennylopez

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Strategic marketing insights leader blending consumer psychology and advanced analytics to drive revenue.

Colombia

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What I'm looking for

I seek a senior role using analytics and consumer psychology to influence strategy, lead cross-functional teams, and drive measurable revenue growth in a collaborative, impact-focused environment.

I am a Strategic Marketing Insights Leader with 10+ years driving revenue growth for global brands including Google, Maersk, and HBO by bridging consumer psychology with advanced analytics. I have managed $2M+ budgets, led multicultural teams across LATAM, and influenced C-level decision-making to achieve measurable growth and operational efficiencies.

My work includes designing regional data intelligence functions, implementing reporting cadences and resource-allocation frameworks that improved ROI and reduced execution time, and delivering insight-driven strategies that produced up to 25% YoY customer value growth and significant incremental revenue opportunities.

Experience

Work history, roles, and key accomplishments

Marketing Performance Manager

A.P. Moller Maersk

Sep 2024 - Jun 2025 (9 months)

Optimized a $2M+ regional marketing budget with a data-driven allocation framework, achieving 3x targets and improving delivery timelines by 50% while enhancing MQL-to-opportunity conversion through Sales and CX partnerships.

Marketing Operations ROI Measurement Cross Functional Collaboration Lead Conversion Stakeholder Management Resource Allocation

Regional Strategy & Insights Lead

Google

Apr 2021 - Apr 2024 (3 years)

Led Consumer & Market Insights across 5 LATAM markets, contributing 34% of Large Customer Sales regional revenue and advising Tier-1 partners to drive ~25% YoY growth in customer value via Google Ads.

Consumer Insights Market Strategy Vendor Management Cross Functional Scaling Retail Frameworks Research Design Data Driven Growth

Market Research Analyst

HBO Latin America

Nov 2019 - Nov 2020 (1 year)

Uncovered audience behavioral insights and implemented a Social Media Scorecard to inform targeted content strategies and real-time performance tracking for programming, marketing, and sales.

Audience Research Competitive Benchmarking Dashboarding BI Integration (DOMO)Content Strategy Insights Communication

Head of Data Insights

Marketing Orchestration

Aug 2018 - Sep 2019 (1 year 1 month)

Built LATAM Data Intelligence function and standardized ad measurement and campaign tracking, automating dashboards to cut reporting time by 40% and improve campaign measurement accuracy.

Data Strategy Campaign Tracking CRO KPI Tracking

Research & Analytics Specialist

ISP Digital Group

Mar 2017 - Aug 2018 (1 year 5 months)

Led analytics across Colombia, Chile, and Peru to inform digital strategy and UX/communication for major trade fairs, contributing to significant attendance increases and improved campaign targeting.

Digital Analytics Reporting

Media Intelligence Analyst

Rebold

Jan 2016 - Mar 2017 (1 year 2 months)

Delivered custom research to identify brand opportunities and consumer trends, supporting marketing, UX, and communication strategies including influencer profiling and reputation monitoring.

Media Intelligence Custom Research Competitive Analysis Reporting

Education

Degrees, certifications, and relevant coursework

Fundación Universitaria Konrad Lorenz

Specialist, Consumer Psychology

Completed a Specialist program in Consumer Psychology focused on consumer behavior and applied research methods.

Universidad de los Llanos

Bachelor of Marketing, Marketing

2007 - 2012

Activities and societies: Member of the research group “Consumption Dynamics”; Student in Research Process as a degree option

Bachelor of Marketing degree with involvement in the research group 'Consumption Dynamics' and completion of a student research process as a degree option.