Daniela Cardenas
@danielacardenas
Experienced Marketer and CSM with a focus on SaaS solutions.
What I'm looking for
I am a dedicated professional with a strong background in Customer Success, Marketing, and Business Development, particularly within the SaaS and Fintech sectors. My experience has equipped me with the skills to effectively manage client relationships, ensuring their success and satisfaction. At Agicap, I lead the onboarding process for new clients, focusing on efficient software adoption and developing strategies that enhance user experience and retention.
Throughout my career, I have been recognized for my adaptability in multicultural environments and my ability to work collaboratively with international teams. My previous role at Optimum Automotive involved designing digital content strategies and organizing events to boost brand visibility, while my experience at Grupo Proyecta honed my skills in sales development and CRM management. I am passionate about using data analysis to inform decision-making and drive growth strategies.
Experience
Work history, roles, and key accomplishments
Customer Success Manager
Agicap
Jan 2024 - Present (1 year 4 months)
Manage the integration and onboarding of new clients, ensuring efficient software adoption. Develop retention and loyalty strategies to reduce churn and enhance the user experience. Analyze customer feedback to improve the product and identify upselling opportunities.
International Business and Marketing Development Coordinator
Optimum Automotive
Jan 2023 - Jan 2024 (1 year)
Designed and implemented digital content strategies to strengthen the company's online presence. Organized events in Iberia and Portugal to increase brand visibility. Conducted market research for international expansion.
Sales Development Representative
Grupo Proyecta
Jan 2020 - Jan 2021 (1 year)
Prospected and managed corporate clients using CRM (Salesforce). Collaborated with the marketing team to convert leads and close sales.
Education
Degrees, certifications, and relevant coursework
HEC Montréal
Certificate, Entrepreneurship
2022 - 2023
Participated in a Learning Expedition focused on Entrepreneurship, gaining insights into innovative business practices and startup culture.
IAE Paris Sorbonne School
Certificate, Marketing
2022 - 2023
Completed a program in Marketing and Business Practices, enhancing skills in digital marketing strategies and business development.
Pontificia Universidad Javeriana
Bachelor's Degree, International Relations
2014 - 2019
Bachelor's Degree in International Relations, focusing on global politics, international law, and diplomatic relations.
Tech stack
Software and tools used professionally
Availability
Location
Salary expectations
Social media
Job categories
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