Open to opportunities

Juan José Caicedo

@juanjoscaicedo

Business Development Executive driving B2B export sales and lead growth with data-driven digital marketing and CRM expertise.

Colombia

Message

What I'm looking for

I’m looking for a B2B role where I can own export/client growth, build qualified pipelines, and combine outbound/inbound campaigns with CRM-driven follow-ups—partnering cross-functionally to deliver measurable lead and revenue results.

I’m a Business Development Executive with 7+ years of experience in B2B international sales, lead generation, pipeline management, and export commercialization across sugar commodity, automotive, and consumer goods. I qualify industrial buyers, manage the full commercial cycle, and run high-performance outbound and inbound campaigns—bilingual in Spanish and English.

In my most recent roles, I designed and executed an international sugar export strategy and delivered 60% faster first response times through optimized lead capture processes. I also partnered with clients at a digital marketing agency and drove 35%+ growth in qualified leads through optimized digital campaigns. Earlier, as Head of Trade Marketing at Honda Motorcycles – Fanalca S.A., I increased lead generation by 10% via Special Test Drive Days and executed 20+ dealer events per year with tight alignment between marketing, sales, and dealers—backed by strong Sell-In/Sell-Out analysis and channel optimization.

Experience

Work history, roles, and key accomplishments

Business Development Executive

B&M Sugar Products

May 2025 - Apr 2026 (11 months)

Designed and executed international B2B business development strategy for sugar export markets targeting F&B, confectionery, and pharma industrial buyers. Generated and qualified leads, led private label initiatives (packaging, labeling, export compliance), and managed the full sales pipeline from prospecting to closing.

B2B International Business Development Export Sales Sugar Commodity Commercialization Pipeline Management Account Management Private Label Packaging Export Compliance Incoterms CRM Management

Business Development Executive

Lunar Digital Marketing Agency

Jan 2024 - May 2025 (1 year 4 months)

Sourced and closed B2B clients for branding, web presence, and lead generation service packages. Managed accounts through the project lifecycle, developed ICP and targeted messaging frameworks, and delivered 35%+ growth in qualified leads via optimized digital campaigns.

B2B Client Sourcing & Closing Client Account Management Digital Campaign Management Lead Generation Contract Negotiation

Head of Trade Marketing

Honda Motorcycles – Fanalca S.A.

Jul 2021 - Dec 2023 (2 years 5 months)

Generated dealer network sales growth through retail activations, test drive programs, and targeted promotional offers. Built sales pipeline via Special Test Drive Days (increasing lead generation by 10%) and executed 20+ dealer events per year while aligning marketing, sales, and dealer teams.

Trade Marketing Field Marketing Test Drive Program Lead Generation Sales Pipeline Sales Promotions Sales Enablement Event Management Cross functional Coordination

Marketing Coordinator

Fanalca S.A.

Jun 2019 - Jun 2021 (2 years)

Supported B2B channel sales with integrated ON/OFF marketing campaigns and Sell-In/Sell-Out performance analysis. Negotiated co-op financing with channel partners, contributed to ~10% month-over-month sales lift through digital B2B initiatives, and developed prepack bundles and point-of-sale strategies to increase average order size.

Channel Marketing Integrated Marketing Co Op Financing Negotiation Prepack Bundles Point of Sale Average Order Size Growth

Trade Marketing Analyst

Comestibles Aldor

Jun 2017 - Jun 2019 (2 years)

Analyzed Sell-In and Sell-Out data to identify high-turnover SKUs and develop portfolio strategy in modern retail channels. Developed seasonal ON/OFF marketing strategies for the confectionery category, led the 2017 Halloween campaign concept and execution, and managed design, procurement, and production of POP materials for high-traffic displays.

SKU Strategy Seasonal ON OFF Marketing Campaign Execution POP (Point Of Purchase) Materials