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Mikel CMC
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Mikel C

@mikelc

International business and digital marketing leader driving cross-border e-commerce growth through B2B sales and data-driven strategy.

Colombia
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What I'm looking for

I’m looking to lead international e-commerce growth by owning digital strategy, SEO/analytics, and B2B sales—partnering with cross-functional teams to scale marketplaces, improve conversion and retention, and continuously optimize results through experimentation.

I’m a results-driven international business professional focused on digital marketing and B2B sales, with deep experience scaling cross-border e-commerce across multiple marketplaces. In my most recent role, I managed 20+ e-commerce marketplaces (including Amazon, Walmart, Macy’s, and Target) with monthly ad spend exceeding $15K, helping drive a 25% increase in international sales.

I lead international negotiations to secure long-term distribution and supplier agreements, and I coordinate cross-functional execution across logistics, creative, and operations to deliver scalable commercial strategy. I’ve also optimized international logistics to reduce delivery times by 10% and improved performance through SEO-optimized listings and high-performing advertising, while building and launching 10+ digital brands and managing platforms like Shopify and Amazon to streamline operations and increase conversion rates.

Experience

Work history, roles, and key accomplishments

DE

Account & Sales Manager

Depot E-Shop

Jul 2024 - Aug 2025 (1 year 1 month)

Managed 20+ e-commerce marketplaces (Amazon, Walmart, Macy’s, Target) with $15K+ monthly ad spend, driving a 25% increase in international sales across Depot E-Shop (USA) and Madecentro (Colombia). Led B2B negotiations for long-term distribution/supplier agreements and optimized international logistics, improving delivery times by 10%.

AC

Digital Strategy & Project Manager

Axcess Creative

Mar 2021 - Jul 2024 (3 years 4 months)

Developed and launched SEO-optimized websites to improve user experience and sales performance at Axcess Creative (USA). Managed e-commerce platforms (Shopify, Amazon), directed digital content production, and built 10+ digital brands from scratch while supporting international client retention.

Education

Degrees, certifications, and relevant coursework

Universidad EAFIT logoUE

Universidad EAFIT

Bachelor in International Business, International Business

Earned a Bachelor in International Business from Universidad EAFIT, graduating in July 2024.

Tech stack

Software and tools used professionally

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