Juan David Calle Duque

Built automated e-commerce and lead-gen systems across industries, generating 12,800+ leads via Facebook Ads and 10,000+ via Google Ads using scalable integrations and automation platforms.

Delivered 50+ automation and integration projects including chatbots, API connections, and workflow automation; designed PPC and marketing systems that generated measurable sales (e.g., $494K annual sales for a client) and consistent ROAS >3.

• Built 50+ automated workflows on Make.com and Zapier to power an AI-assisted content distribution engine, streamlining social media posting, lead nurturing, and multi-channel campaign operations.

• Designed 10+ Make.com scenarios for conversion tracking, ensuring seamless data flow between ad platforms, CRMs (Zoho, Pipedrive, Salesmate), and analytics tools.

Built and optimized ad campaigns for multiple clients, lowering cost per lead and improving e-commerce ROAS while automating reporting and creating Looker Studio dashboards for campaign analysis.

Founded an e-commerce apparel store and launched a fully automated site and marketing system that generated $100K+ in sales in one year and fulfilled over 1,000 orders through systematized processes.

Built direct sales and digital processes, generating $683K+ in sales through automated lead generation and e-commerce operations and onboarding 2,800+ clients and 10,000+ leads via multi-channel campaigns.

Grade: 4.5

Activities and societies: Created 3 mockup companies, developing business plans, including marketing, finance, processes and administration plans.

Completed a Bachelor's Degree in Administrative Engineering with a 4.5 GPA, focusing on systems, processes, marketing, and business administration.