Open to opportunities

Camila Peñaloza

@camilapenaloza

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Digital Strategy & transformation | CX | Analytics & AI | eCommerce, Marketing & Digital Channels

Colombia

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With 13 years of experience in IT and digital services, I excel at leading teams and projects focusing on web and mobile projects, digital marketing, and customer experience initiatives for both local and international customers. I am is well-versed in agile methodologies like Scrum and Kanban, as well as design-focused approaches such as Design Thinking and Service Design. Fluent in Spanish and English, I bring a diverse skill set to the table, seamlessly blending technical expertise with a deep understanding of business consulting and user-centric design principles.

Experience

Work history, roles, and key accomplishments

Current

Data & Tech Director

Current

Globant

Feb 2024 - Present (1 year 3 months)

Business development plans for Digital Marketing Services. Identifying opportunities, pitching projects and participating in the sales process. Building relationships with clients, partners and internal stakeholders.
Managing a 30+ person unit with 3 teams: CRM & Automation, Data, Analytics & Martech, and Marketing platforms. Hiring and on-boarding team members, setting goals, providing feedback

Communication Skills Project Management Salesforce

Artificial Intelligence Lead

NTT Data

Jul 2021 - Feb 2024 (2 years 7 months)

Developed the AI practice in Colombia and executed business development plans. Identifying
new opportunities, pitching projects to clients, and managing the sales process. Responsible for building relationships with clients, partners and internal stakeholders, and ensuring that the company's advanced analytics and Al services are aligned with the needs of the market.

AI AI Training AI ML AI Technologies AI Tools AI Technology MLOps ML Lifecycle Data Analysis Data Analytics Data Science Data Visualization Data Management Data Modeling Data Engineering

CX Engagement Automation Lead

OMNI.PRO

Jan 2021 - Jul 2021 (6 months)

Developed business and implementation strategies for digital experience capabilities based on the Adobe Experience Cloud Stack - Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Campaign, and Adobe Experience Manager.

Adobe Adobe Creative Suite Adobe XD Adobe Analytics

Senior Consultant Integrated Mkt

Avionos

Jan 2020 - Jan 2021 (1 year)

Created and led implementation strategies for digital marketing capabilities based on the Adobe Experience Cloud Stack - Adobe Analytics, Adobe Target, Adobe Audience Manager, and Adobe Experience Manager.

Adobe Analytics Adobe XD