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abraham felipe rubio garciaAG
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abraham felipe rubio garcia

@abrahamfeliperubioga

Growth Marketing Specialist at Zonar Systems, using HubSpot and AI-driven strategies to build revenue-generating campaigns.

Colombia
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At Zonar Systems, I design lead-generation campaigns and build automated funnels using HubSpot and Salesforce. I also create ABM email campaigns and analyze performance data to improve campaign decisions and the customer journey.

Earlier, at Laburu Agencia Estrategia digital, I developed paid media strategies for ecommerce clients. My work included achieving a ROAS of 21 in three months for Mercacentro and helping clients Almacenes D'Moda and MerkaOrganico increase revenue two to three times its value for more than six months. Through my master's studies in artificial intelligence, I’ve developed knowledge of machine learning, predictive analytics, and process automation for business and marketing.

Experience

Work history, roles, and key accomplishments

ZS
Current

Growth Marketing Specialist

Zonar Systems

Mar 2025 - Present (1 year 7 months)

Focused on Lead Generation, Data-Driven Strategies, and Multi-Channel Campaigns

- Lead Generation & Conversion Optimization: Strategically designing and executing targeted campaigns on platforms to capture high-quality leads and convert them into loyal customers.


- Email Marketing & ABM: Designed and executed ABM email campaigns and multi-channel nurture cadences in HubSpot.
- Data-Driven Marke

GT

Digital Marketing Specialist

GPS Trackit

Feb 2024 - Apr 2025 (1 year 2 months)

- Expertly manage and enhance paid digital campaigns across platforms such as Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, AdRoll, and more, with a focus on maximizing performance.
- Conduct thorough analyses to boost campaign effectiveness, utilizing data trends and metrics to guide strategic decisions using tools like HubSpot, Salesforce, SEMrush, Looker Studio, and others.
- Collaborate closel

LD

Trafficker Senior Ecommerce

Laburu Agencia Estrategia digital

May 2022 - Jul 2023 (1 year 2 months)

- Developing and executing Briefs, Kick Offs, and Paid Media strategies according to established KPIs.
- Managing viability and structuring of Growth for Paid Media.
- Setting up and executing campaigns on platforms such as Facebook Ads, Google Ads, TikTok Ads, and LinkedIn Ads.
- Managing paid budgets exceeding $100K USD.
- Interfacing with clients focused on Ecommerce Performance.
- Providing re

RS

Marketing Specialist

Riqma S.A.S

Nov 2020 - May 2022 (1 year 6 months)

- Direct and manage feasibility studies, project structuring, pre-feasibility assessments, and budget development for effective project execution.
- Prepare strategic plans to align with different methodologies and indicators' objectives.
- Lead and develop traffic analysis as a traffic manager, business manager, and ads manager.
- Execute and manage financial resources, optimizing their performan

TS

Marketing Coordinator

Tienda de Mono S.A.S.

Mar 2018 - Nov 2020 (2 years 8 months)

- Lead generation, attraction, and conversion.
- Creation of funnels based on audience strategy and content implementation.
- Management, analysis, and development of both retargeting and remarketing.
- Analysis and execution of Performance, Branding, and Face marketing objectives focused on brand positioning.

Achievements:
- Implemented content strategies during the project stage.
- Developed pl

CS

Quality Management Coordinator

Construir Ingeniería SAS

Feb 2020 - Aug 2020 (6 months)

- Designing the NTC 9001:2015 Quality Management System for the organization, identifying and implementing the associated procedures.
- Establishing, developing, and integrating a quality plan and process monitoring.
- Implementing a professional development system in which the human factor is a key and fundamental axis in service management.

Achievements:
- Led the diagnosis of the organization

RV

Business Analyst

Red Pepper V&SP

Jul 2019 - Jan 2020 (6 months)

-Perform the analysis, control, and execution of administrative processes.
-Execute, plan, and track the budget for raw material purchases.
-Manage the logistics processes in purchasing, supplier handling, and customer order management.

Achievements:
- Standardize a methodology for raw material requisitions, resulting in improved efficiency in this process.
- Conduct time analysis, assess product

Education

Degrees, certifications, and relevant coursework

BS

BIG school

Master's degree, Master Degree in Artificial Intelligence for Business and Digital Marketing

An intensive, hands-on program focused on implementing real-world AI solutions in business environments. The curriculum covered machine learning, natural language processing (NLP), process automation, predictive analytics, and the development of virtual assistants.

This training allowed me to combine technical expertise with strategic thinking to design AI-driven solutions that deliver tangible o

UD

Udemy

Account Based Marketing

Feb 2024

UO

Universidad Autónoma de Occidente

Business Administration and Management, Project Management

2016 - 2021

UC

Universidad de los Andes - Colombia

Project Design

Feb 2021

UC

University of Colorado

Teamworks Skills

Jan 2021

UA

Universidad Austral, Argentina

Business Strategy

Dec 2019

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