
Wølf B
@wolfkhanth
I build auditable AI agents and e-commerce automations that combine reliable code with human review.
What I'm looking for
I lead automation engineering at Aventor Global, building AI-assisted marketing and growth workflows while prioritizing automation through a performance-marketing lens.
I also run Einova Media, where I pair Meta Ads and Google Ads with CRO, landing-page work, and attribution models for e-commerce and DTC brands.
I build AI agents, RAG systems, and Shopify automations in TypeScript, Next.js, and Claude. My projects include an auditable job-bidding engine, a Shopify support agent with source citations and escalation, and a catalog-copy pipeline with fact gates and human review.
After 10+ years in digital marketing, UX/UI, and Shopify, I bring firsthand experience with orders, returns, catalogs, funnels, and conversion optimization. My rule is simple: AI where it adds value, deterministic code where mistakes cost money, and tests that prove it.
Experience
Work history, roles, and key accomplishments
Founder
Einova Media
Jan 2026 - Present (8 months)
Run Meta Ads and Google Ads for e-commerce and DTC brands, pairing CRO and landing page work with attribution models that tie ad spend to full-funnel conversion.
Head of Automation Engineering
Aventor Global
Jan 2026 - Present (8 months)
Lead automation of marketing and growth workflows, including AI-assisted processes. Build ads-ops infrastructure to reduce manual work for paid media and performance teams.
Growth Marketing Manager & CRO Lead
Matter
Jan 2023 - Jun 2026 (3 years 5 months)
Owned conversion optimization and user experience for the Shopify store; steady A/B testing pushed conversions up 18%. Redesigned checkout, reducing cart abandonment by 25%, and redesigned mobile experience, lifting mobile sales 40%.
Growth & Product Lead
Smart Infinity
May 2022 - Oct 2023 (1 year 5 months)
Led user acquisition and product for a fintech platform managing crypto assets, backed by user research and data-driven decisions. Designed the full digital journey for investors and rolled out blockchain-based processes for added security and trust.
Growth & Performance Marketing Consultant
Freelancer
Jan 2018 - Dec 2022 (4 years 11 months)
Independent consulting in digital marketing and CRO for 70+ clients via Fiverr, Upwork, and a private client base. Worked on digital experiences and conversion funnels for clients in gaming, crypto, beauty, fashion, and business.
Digital Marketing & Growth Manager
E-LEVEL Colombia
Feb 2019 - Dec 2020 (1 year 10 months)
Designed digital strategies backed by attribution models and client data, improving ROI measurably. Led a marketing and design team working between Colombia and the U.S.
Project Lead Marketing – Country Brand
ProColombia
Aug 2014 - Sep 2018 (4 years 1 month)
Led the country brand's digital and social strategy using attribution models and audience analysis. Directed a binational design and marketing team; campaign ROI/ROE improved measurably.
Junior Designer
Proexport Colombia
Jan 2011 - Dec 2014 (3 years 11 months)
Worked on country-brand campaigns as a junior designer.
Graphic Designer
Grupo Innova SAS / Movistar
Jan 2009 - Dec 2010 (1 year 11 months)
Worked on mass-consumer campaigns and the brand's rebranding as a graphic designer.
Education
Degrees, certifications, and relevant coursework
Platzi
AI Software Engineer, Artificial Intelligence
Completed a certified learning path in AI Software Engineering.
Universidad Tecnológica Nacional Buenos Aires
E-commerce & Digital Marketing Expert, E-commerce and Digital Marketing
Completed an expert program in E-commerce and Digital Marketing.
Instituto CBTECH Argentina
Graphic Design, Graphic Design
Studied graphic design at Instituto CBTECH Argentina.
Universidad Distrital Francisco José de Caldas
Foreign Trade & Finance Technician, Foreign Trade and Finance
Completed a technical program in Foreign Trade and Finance.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
wbcart.framer.websiteSalary expectations
Social media
Job categories
Skills
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