Open to opportunities

Juan Martin Velez

@juanmartinvelez

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Customer-centric engineer. I launch and develop products that 7x revenue.

Colombia

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What I'm looking for

I'm seeking product or leadership roles where I can build legal‑tech or automation products, scale revenue and operations, mentor teams, and drive go‑to‑market growth.

I am a product-focused engineering leader with an M.S. in Management Science and Engineering from Columbia and an industrial engineering background, blending technical depth and business strategy to build scalable products.

I have launched multiple legal‑tech products and led commercial partnerships that grew monthly revenue from COP 7M to 50M; I also built a legal semantic search engine using Python, Azure, and GenAI that engaged 60+ legal experts and created a 100+ user waitlist. Previously I founded an RPA Center of Excellence, mentored interns, and delivered finance and operations automations that generated $1M+ in annual savings and removed 1,000+ hours of manual work.

I focus on product strategy, operations design, and go‑to‑market execution, and I bring hands‑on technical delivery experience across RPA, cloud, and data tooling to mentor teams and drive measurable business impact.

Experience

Work history, roles, and key accomplishments

CEO & Product Consultant

Kustodio

Oct 2024 - May 2025 (7 months)

Led strategy and commercial partnerships, launching four legal-tech products and growing monthly revenue from COP 7M to 50M. Designed operational standards and managed a team executing 25–30 monthly account openings/closures, improving efficiency 3–4x.

Product Strategy Partnerships Operations Management Revenue Legal Tech Process Improvement Team Leadership Go To Market

Co-founder, LegalTech Platform

JURISia

Aug 2023 - Mar 2024 (7 months)

Built a legal semantic search engine using Python, Azure, and GenAI, engaging 60+ legal experts and generating a 100+ user waitlist. Conducted customer discovery and market sizing targeting ~2.5M lawyers across Latin America.

Python Azure Generative AI NLP Customer Discovery Market Sizing Product Development

Treasurer & Co-founder

Colombia Entrepreneurship and Venture Society

Dec 2022 - Dec 2023 (1 year)

Managed a $3,500 budget and organized 5+ events featuring top-tier VCs, each attracting 60+ attendees. Oversaw financial planning and event logistics to support society growth and engagement.

Budget Management Event Planning Fundraising Stakeholder Engagement Financial Reporting Project Management

Senior Developer

Endava

Oct 2021 - Jul 2022 (9 months)

Founded an RPA Center of Excellence, leading 8+ automation assessments and scaling capability through a hands-on training program that mentored 10 interns. Drove adoption of automation best practices across teams to improve operational efficiency.

RPA Mentorship Training Python

Automation Developer

Stanley Black and Decker

Aug 2020 - Sep 2021 (1 year 1 month)

Designed, developed, and delivered 9+ finance and operations automations using AA360, SQL, and Power BI, generating $1M+ in annual savings and reducing 1,000+ hours of manual work. Collaborated with finance stakeholders to scale automation solutions.

SQL Power BI RPA Process Improvement