At CDW, I lead integrated paid media programs across paid search, Performance Max, programmatic, social, display, and emerging platforms, managing multimillion-dollar budgets and agency execution.
I led a Hybrid Conversion Upload project that integrated Adobe Analytics conversion data into Google Ads and Microsoft Ads, delivering a 30% average revenue increase across the program. I also maintained budget pacing within 1% of target while taking full Core pacing responsibility without disrupting the program.
I build cross-channel reporting frameworks that turn platform and Adobe Analytics data into actionable insights for campaign leads, business stakeholders, and Director-level leadership. I also partnered with Digital Merchandising to improve shopping-feed quality and campaign eligibility through Productsup and Google Merchant Center.
My background spans performance marketing, digital marketing consulting, social media management, and IT coordination, supported by an MBA in Marketing and a Computer Engineering degree.
