Open to opportunities

Joshua Alvarez

@joshuaalvarez

Message

I've built scalable B2B and SaaS acquisition programs that improve ROAS, conversion, and revenue outcomes.

United States

Message

What I'm looking for

I'm looking to solve growth problems by building efficient acquisition engines, improving marketing performance through experimentation, and partnering cross-functionally to drive measurable revenue impact.

I've led performance marketing and demand generation at Thomson Reuters, improving ROAS by 4x and reducing CPA by 18% through audience segmentation, bidding strategy, creative testing, and full-funnel optimization.

I build acquisition engines across Google Ads, Meta, LinkedIn, and programmatic media, connecting campaign performance to pipeline, revenue, and budget decisions through GA4 and Looker Studio reporting. I've also led conversion-rate optimization programs that increased landing page conversion rates by 25% through structured experimentation and A/B testing.

Previously, I led a 10-person digital marketing team at Public Alliance and managed more than $1M in annual advertising investment. I enjoy solving growth problems, developing scalable acquisition strategies, and partnering with Sales, Product, Creative, and leadership to drive measurable revenue impact.

Experience

Work history, roles, and key accomplishments

Marketing Strategist

Thomson Reuters

Mar 2020 - May 2025 (5 years 2 months)

Owned performance marketing strategy across Google Ads, Meta, LinkedIn, and programmatic channels for enterprise B2B customer acquisition. Increased ROAS by 4x, reduced CPA by 18%, and boosted landing page conversion rates by 25% through experimentation and optimization.