Open to opportunities

Josie Llado

@josiellado

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Results-driven digital marketing leader with expertise in brand strategy and campaign optimization.

United States

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What I'm looking for

Seeking a dynamic role that leverages my expertise in integrated marketing, digital strategy, and leadership to drive growth and innovation in a forward-thinking organization.

Results-driven digital marketing leader with over two decades of experience in brand strategy, campaign optimization, and team leadership. Currently serving as AVP, Digital Marketing at the Greater Miami Convention & Visitors Bureau, where I oversee the MiamiandBeaches.com website and digital channels, delivering 9.3 million annual visitors and driving significant traffic growth through integrated content strategies.

Proven track record of success in managing cross-channel campaigns, email marketing, and digital transformations. Launched the successful Miamiland campaign, increasing target audience visitation by 27%, and secured $5 million in CARES Act funding. Also, serve as a Digital Marketing Lead Instructor at Thrive DX, teaching and mentoring in a 10-month bootcamp program.

Previously, held senior roles at Razorfish and Royal Caribbean International, where I developed marketing strategies for major clients and led initiatives that improved ROI and brand engagement. Skilled in strategic planning, analytics, and content strategy, with a strong focus on leveraging data to drive decision-making and optimize marketing efforts.

Experience

Work history, roles, and key accomplishments

Current

AVP, Digital Marketing

Current

Greater Miami Convention & Visitors Bureau

Jan 2020 - Present (5 years 5 months)

Oversee the MiamiandBeaches.com website and digital channels, delivering 9.3 million annual visitors. Develop personalization strategies and manage cross-channel content development, achieving significant website traffic growth. Enhanced email program subscriber base and planned new digital initiatives.

Digital Marketing Content Development Email Marketing User Experience Analytics SEO Campaign Management Strategic Planning

Current

Digital Marketing Lead Instructor

Current

Thrive DX

Jan 2021 - Present (4 years 5 months)

Lead instructor for a Digital Marketing bootcamp, teaching courses on marketing fundamentals, digital strategy, and CRM. Mentor other instructors and develop curriculum materials.

Digital Marketing Teaching Curriculum Development CRM Email Marketing Mentoring Program Management Marketing Strategy Public Speaking

AVP, Advertising & Digital Marketing

Greater Miami Convention & Visitors Bureau

Jan 2010 - Jan 2021 (11 years)

Managed multichannel advertising programs targeting visitors and meeting planners. Launched up to 24 integrated marketing campaigns annually, focusing on audience engagement and campaign performance across various digital channels.

Advertising Campaign Management Digital Marketing Project Management Market Research Social Media Programmatic Advertising

Manager, Direct & Interactive Marketing

Royal Caribbean International

Jan 2003 - Mar 2006 (3 years 2 months)

Led cross-functional teams in implementing a $10 million marketing program, achieving a 10-to-1 ROI. Revitalized email marketing strategies and developed a secure customer communication platform.

Marketing Management Email Marketing ROI Analysis Team Leadership Customer Segmentation Digital Marketing Project Management Budget Management Performance Optimization

Senior Strategist

Razorfish

Mar 2006 - Jan 2010 (3 years 10 months)

Developed marketing strategies for major clients, leading digital transformation projects and managing comprehensive email marketing plans. Facilitated workshops to identify marketing opportunities.

Strategic Planning Email Marketing Digital Transformation Client Management Facilitation Marketing Strategy Team Leadership Project Management Data Analysis

Manager, Interactive Marketing

Royal Caribbean International

Jan 1999 - Jan 2003 (4 years)

Managed digital marketing programs to enhance brand awareness and sales, significantly increasing the email subscriber base and developing early social media partnerships.

Digital Marketing Brand Awareness Email Marketing Social Media Marketing Strategy Community Engagement Performance Tracking Campaign Management

Account Executive, Brand Marketing

Royal Caribbean International

Feb 1998 - Jan 1999 (11 months)

Facilitated the development of brand identity guidelines and managed multimedia projects, ensuring consistent brand messaging across the organization.