DUSTIN DELING

Own strategic and budget oversight for 100+ paid media accounts totaling $9.5M in spend. Direct a team of 7 SEM & SEO specialists and drove 40% YoY revenue growth.

Restructured a winery client's Google Ads campaigns around a Target ROAS model, doubling tasting room visits YoY and increasing tracked revenue by 95% YoY. Directed cross-functional teams through planning and execution of marketing initiatives.

Launched an Adobe Target proof-of-concept pilot to enable personalization and continuous optimization, resulting in a 44% increase in website engagement. Planned and executed the first mobile app analytics implementation using Adobe Analytics.

Led Google Shopping feed integration, generating $150,000 in incremental weekly revenue. Directed SEO strategy that achieved #1 market share for decking-related search terms.

Created A/B testing plan for Facebook ads improving conversions by 28%.

Improved Paid Search measurement with call tracking resulting in 1,699% ROAS for new patients. Increased a client's monthly organic traffic by 162%. Led and mentored a team of 5 planners and analysts.

Led cross-functional teams through the planning and execution of digital marketing campaigns end-to-end.

Directed the paid campaign to increase awareness for Cargill's Nutrena brand resulting in 285,652 brand impressions and 3,616 visits with a conversion rate of 22.7%. Launched new salary guides resulting in 171 incremental leads with a conversion rate of 38%.

Served as sole SEO strategist and account manager for a portfolio of up to 20 clients, driving optimizations and translating performance data into clear, client-friendly reporting.

Grew 50 Campfires' monthly reach to over 3 million by executing social strategy across Pinterest, Instagram, and Twitter while authoring 50+ SEO-driven articles on trending outdoor topics.

Earned a Bachelor of Science in Communication Studies and Psychology.