Joseph Dent

Supported Bayer’s global medical and commercial teams on the launch of Elinzanetant/Lynkuet by refining unbranded visual identity, developing multichannel engagement and MOT/MOA communications, and executing social and influencer campaigns to increase market readiness.

Led agency-wide account work including Heel, Medtronic and dsm-firmenich; introduced Hive to improve resourcing, delivered product launches and congress activations, and supported creative and booth concepts that secured follow-on business.

Managed Novartis and Janssen oncology accounts, scaled the Novartis team from 2 to 4 members, introduced financial tracking that recovered unrecognised revenue, and implemented SmartSheets to improve timelines and resourcing.

Appointed first healthcare accounts lead; built a six-person team, implemented operational processes, and grew Janssen revenue five-fold to £750K through digital strategy, events and internal comms work.

Managed global oncology accounts (AZ/MSD and MSD), delivered materials for FDA/EMA approval readiness, and led a global biomarker campaign engaging seven markets to drive clinical testing behaviour.

Managed Sobi and Abbott accounts; led a major Elocta website update (55 pages), developed the EDUPK switching tool and first materials communicating new clinical data to support product differentiation.

Grade: 2:1

Activities and societies: Final year project (2014) on tyrosine kinase/phosphatase inhibitors; Mentor for first-year students (2012–2013); Venture Out enterprise competition — 2nd place (2011).

Completed a Bachelor of Science in Pharmacology with a 2:1, including a final year project on kinase/phosphatase inhibitors and mentorship facilitating peer-assisted study sessions.

Completed secondary education culminating in A-Levels in Physics, Biology, Chemistry and Maths and multiple GCSEs with top grades.