Charlotte Cannoo

Worked as Digital Account Director at WPP Production.

Worked as Senior Account Manager at Hogarth Worldwide.

Worked as Senior Account Manager at McCann Worldgroup.

• Analyzed the usage and performance of Mercedes Benz retailer materials, providing detailed reports and recommendations for future content and tagging strategies.
• Managed bespoke retailer requests, providing timelines and cost estimates to ensure timely delivery.
• Supported the implementation of dealer strategy by addressing specific dealer challenges and providing tailored solutions.
• Oversa

• Led global and regional digital projects for P&G brands (Ariel, Tide NA, Daz, Dreft, Pampers, Lenor), coordinating agency task groups across multiple regions.
• Developed and implemented content strategies to drive acquisition across digital touchpoints, including Facebook, Instagram, display ads, search, eCommerce, eCRM, apps, YouTube, and websites.
• Managed project budgets and timelines, ensu

Worked as Global Coordinator at Saatchi & Saatchi.

• Coordinated global and regional digital toolkit development for Laundry & Baby Care brands:
• Led the deployment and localization of toolkits to ensure alignment with regional market needs.
• Collaborated with internal teams and external partners to deliver a unified, cohesive brand message across all channels.
• Drove triple-digit growth in views and searches on brand YouTube channels and websi

• Built and managed websites for Laundry brands:
• Contributed to online advertising strategies and brand-building initiatives for Homecare brands (e.g., Fairy, Dawn, Febreze, Unstoppable).
• Oversaw content creation and updates, including YouTube videos and image bank assets for brands like Ariel, Tide, and Dash.
• Ensured consistent application of brand guidelines across all digital platforms.
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• Managed digital content development and toolkit creation across multiple platforms:
• Led the creation of digital toolkits for iMedia, Facebook, websites, online videos, eCommerce assets, and content matrices.
• Collaborated with regional teams across North America, IMEA, APAC, and GE to ensure localized and effective execution.
• Monitored and updated digital media budgets, ensuring optimal all

• Coordinated creative ATL projects. (Imperial Tobacco, Media Market, and Tchibo brands)
• Wrote creative briefs and reports after meetings.
• Prepared client presentations/applications.
• Maintained accounting documents and records, ensured all files are up to date.

Worked as Advertisement Specialist at IFR - UK LIMITED.