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Josefina Alarcon

@josefinaalarcon

Executive Assistant at UpSurge Digital who reclaimed 10 hours of weekly focus time for the Sales Director.

At UpSurge Digital, I supported the Director of Sales & Marketing as the primary Executive Assistant, managing calendar, inbox, travel, and client onboarding. That work enabled the Director to reclaim about 10 hours of focus time each week.

At IBM Malaysia Sdn Bhd, I supported 5+ Vice Presidents, General Managers, and Directors across four time zones, with zero scheduling conflicts over seven consecutive years. I also coordinated international travel and processed executive expenses in line with IBM policy.

At UpSurge Digital, I also worked as a Project Manager and Junior Account Manager. I helped sustain 98% client satisfaction across 20+ digital projects and improved campaign ROI by 25% across 10+ accounts.

Experience

Work history, roles, and key accomplishments

Junior Account Manager

UpSurge Digital

Jun 2024 - Feb 2025 (8 months)

Grew campaign ROI by 25% across 10+ accounts by co-designing performance frameworks with creative and analytics teams. Delivered 95% on-time campaign execution and resolved critical UX issues across 50+ site audits using BugHerd.

HubSpot Mailchimp BugHerd Campaign Management Performance Metrics Content Calendar

Project Manager

UpSurge Digital

Jan 2024 - Feb 2025 (1 year 1 month)

Achieved 98% client satisfaction across 20+ digital projects by setting clear scopes and embedding risk-check gates. Accelerated delivery cycles by 15% through proactive KPI monitoring and reduced project cost overruns by 25%.

Project Management KPI Tracking Risk Mitigation Budget Tracking Cross functional Leadership

Executive Assistant

UpSurge Digital

Apr 2021 - Jan 2024 (2 years 9 months)

Served as primary EA to the Director of Sales & Marketing, owning calendar, inbox, travel, and client onboarding end-to-end. Managed Shopify operations with 0 unfulfilled orders and maintained 5-star seller ratings.

Calendar Management Inbox Management Travel Coordination Client Onboarding Teamwork Airtable Shopify

Global Executive Admin Assistant & Helpdesk Coordinator

IBM Malaysia Sdn Bhd

Oct 2013 - Oct 2020 (7 years)

Provided seamless remote executive support to 5+ Vice Presidents, General Managers, and Directors, managing calendars across 4 time zones with zero scheduling conflicts for 7 years. Coordinated 100+ international travel arrangements annually and processed all executive expense claims with full compliance.

Executive Support Calendar Management Travel Coordination Visa applications SAP Concur Expense Reporting vendor negotiation

Legal Administrative Associate

First Metro Investment Corporation

Apr 2007 - May 2012 (5 years 1 month)

Supported the Legal Head Division for 5 years, managing confidential document archives and government submissions with zero compliance breaches. Coordinated 20+ legal seminars and deal-signing events annually, all delivered on time and within budget.

Document Management Notary Services Event Coordination Corporate filings Compliance