Jose Antonio Pernas
@joseantoniopernas
Senior Commercial Director | 30+ yrs Food, Packaging & Industry | Growth, P&L, Intl Business Dev | Trilingual ES/FR/CAT
What I'm looking for
“ComDir” (Commercial Director)
Experience
Work history, roles, and key accomplishments
Key Account Manager
Baginco Embalajes, SL
Jan 2023 - Jan 2025 (2 years)
Managed major accounts and market development in packaging and food, driving a 35% sales increase and expanding the client portfolio by 110%; represented the company at Hispack and Alimentaria trade fairs.
Consultor Externo
Empenta SL
Jan 2021 - Jan 2023 (2 years)
Restructured teams and implemented CRM systems, applied AI to prospecting to double lead generation, and trained sales teams in consultative selling.
Director Comercial & KAM
Lacrem SA – Kalise Menorquina
Jan 1994 - Jan 2021 (27 years)
Led commercial operations and P&L with a 25-person team, negotiated nationally with GMS/CHD, reduced logistics costs by 35%, consistently achieving 95–110% of annual targets and improving operational profitability by 21%.
Gerente
Marmolería Pardo SL
Jan 2007 - Jan 2014 (7 years)
Managed end-to-end business operations in construction materials, overseeing cutting, polishing and printing machinery and handling B2C and contract projects.
Responsable de Ventas
Industrias Fita
Jan 1989 - Jan 1993 (4 years)
Sold thermal engines and machinery for DIY and industry, provided technical support on industrial projects, and developed new sales channels through active prospecting.
Responsable Comercial
Muebles Emme1
Jan 1987 - Jan 1989 (2 years)
Managed a customer portfolio for furniture and decor, drove retail and contract channel prospecting and retention, and supported product presentations and design initiatives.
Education
Degrees, certifications, and relevant coursework
OBS Business School
Master in Marketing and Commercial Management, Marketing and Commercial Management
Completed a Master's in Marketing Management and Commercial Management focused on marketing strategy and commercial leadership.
CFP Deusto
Technical Certificate in Public Relations, Public Relations
Completed a technical program in Public Relations covering communications and stakeholder engagement.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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