Jose Antonio Pernas

Managed major accounts and market development in packaging and food, driving a 35% sales increase and expanding the client portfolio by 110%; represented the company at Hispack and Alimentaria trade fairs.

Restructured teams and implemented CRM systems, applied AI to prospecting to double lead generation, and trained sales teams in consultative selling.

Led commercial operations and P&L with a 25-person team, negotiated nationally with GMS/CHD, reduced logistics costs by 35%, consistently achieving 95–110% of annual targets and improving operational profitability by 21%.

Managed end-to-end business operations in construction materials, overseeing cutting, polishing and printing machinery and handling B2C and contract projects.

Sold thermal engines and machinery for DIY and industry, provided technical support on industrial projects, and developed new sales channels through active prospecting.

Managed a customer portfolio for furniture and decor, drove retail and contract channel prospecting and retention, and supported product presentations and design initiatives.

Completed a Master's in Marketing Management and Commercial Management focused on marketing strategy and commercial leadership.

Completed a technical program in Public Relations covering communications and stakeholder engagement.