Open to opportunities

Alejandro Munoz

@alejandromunoz

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Industrial engineer driving B2B sales, KAM, and commercial growth.

Spain

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What I'm looking for

I seek a senior commercial role where I can lead sales and operations, drive profitable growth, and mentor teams within a collaborative, customer-focused company.

I am an industrial engineer with extensive B2B sales experience across manufacturing, distribution, and retail, bilingual in English and Spanish. I have led HVAC OEM and sales teams, negotiated commercial agreements and purchasing group deals, and delivered measurable improvements in sales, profitability and operations.

I have managed cross-functional departments including logistics, sales and customer service, implemented KPIs, reduced accident rates, increased in-store billing and launched online sales systems; I combine technical product knowledge with strategic commercial planning and strong customer-focused execution.

Experience

Work history, roles, and key accomplishments

Current

Sales Engineer HVAC OEM

Current

Carel Iberica

Jan 2022 - Present (3 years 8 months)

Responsible for developing HVAC OEM sales, identifying and visiting potential customers, preparing price offers through negotiation to final order, and aligning product portfolio activities with global marketing strategy.

B2B Sales Negotiation Pricing CRM Sales Forecasting Customer Service

Operations Sales & Service Manager

Sigo S.A.

Led logistics, sales, and customer service departments, coordinated distribution and supplier returns, managed billing and claims, and implemented KPIs across departments to improve operations.

Operations Management Logistics Customer Service KPIs Billing Supplier Management Claims Management Team Leadership

Area Manager

Ferreteria EPA

Managed occupational health & safety and customer service functions, implemented safety programs and emergency brigades reducing accident rates 50%, and increased in-store billing by 30% while launching online sales and maintenance plans.

Health & Safety Management Loss Prevention Customer service management Process Improvement Emergency Response Staff Supervision

Commercial Director

Vainilla en Rama

Led business development from market creation to customer retention, defined and executed sales and marketing budgets, monitored product/client profitability, and represented the company at international fairs.