I represent Wheelybug, Sophie la Girafe, and Top Toys to specialty retailers across Spain. In my current commercial agent work, I manage an active portfolio of approximately 168 client stores and create catalogs, product sheets, and email campaigns to support brands at the point of sale.
With Nudofy, I conceived and developed a B2B SaaS platform for digital catalogs and order management. I defined the product, designed 29+ screens, and prepared a functional specification and go-to-market strategy.
I also co-created Sabesi, an artisanal smoked hot sauce brand, and founded Landetan, a Basque gastronomic tourism business. Earlier, as Commercial Director & Partner at SileNole SL, I developed the commercial network, managed the sales agent team, and negotiated with international suppliers.
