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Matt XLII

@mattxlii

B2B Sales Manager at Bakkali Store SL, generating €1M+ in sales and building a 5,000+ lead pipeline with AI-assisted CRM workflows.

Spain

Message

At Bakkali Store SL, I drove €1M+ in B2B sales and built a 5,000+ lead pipeline using AI-assisted CRM workflows. I also negotiated with international manufacturers, securing exclusive distribution agreements and preferential pricing.

At AIR (Advanced Inhalation Rituals), I helped launch a product line that generated €20M+ in revenue over three years and co-architected a multi-market B2B Magento platform. I also managed pan-European digital operations, doubling website traffic and active users within 18 months, and reduced CAC by about 30% through AI-optimized SEO/SEM frameworks.

Experience

Work history, roles, and key accomplishments

Current

B2B Sales Manager

Current

Bakkali Store SL

Dec 2023 - Present (2 years 10 months)

Drove €1M+ in B2B sales revenue and built a 5,000+ lead pipeline with AI-assisted CRM workflows. Spearheaded cross-border procurement negotiations and secured exclusive distribution agreements.

B2B Sales CRM AI Assisted Workflows Negotiation Key Account Management Pipeline Management

Europe Digital Growth Platform Analyst

AIR (Advanced Inhalation Rituals)

Mar 2022 - Dec 2023 (1 year 9 months)

Managed pan-European digital operations, doubling website traffic and active users within 18 months. Co-architected a multi-market B2B Magento e-commerce platform and reduced CAC by ~30% through AI-optimized SEO/SEM.

Digital Operations Ecommerce Magento SEO SEM AI Optimization Analytics

Marketing Team Leader

AIR (Advanced Inhalation Rituals)

Dec 2020 - Dec 2023 (3 years)

Launched product line behind €20M+ revenue on a €2,500 media budget, engineering influencer activations reaching 1.5M+ views. Locked ~50% of niche influencer share-of-voice and built live Power BI dashboards for campaign ROI.

Marketing Strategy Influencer Marketing Power BI Campaign Management Budget Management

Marketing / Business Consultant

AIR (Advanced Inhalation Rituals)

Sep 2019 - Dec 2020 (1 year 3 months)

Directed 360° marketing execution including SEO, email marketing, paid/organic media, and POS optimization, establishing data-driven strategy across the brand portfolio.

SEO Email Marketing Paid Media Organic Content POS System Optimization Data Driven Strategy