Jordan Posway
@jordanposway
I build marketing analytics systems that turn pipeline data into executive action.
United StatesWhat I'm looking for
At Illumio, I lead marketing analytics for the GTM organization, delivering executive reporting across demand generation, product launches, and partner programs. I modernized reporting through Microsoft Fabric and Power BI, automated QBR decks to generate $20K+ in annual productivity savings, and built an AI agent that writes account insights into Salesforce.
I've built marketing data infrastructure from scratch at Tanium and created reporting systems at Hexagon and Georgia-Pacific. My work spans pipeline attribution, forecasting, dashboards, SQL dataflows, Power BI, DOMO, Alteryx, and measurement strategies that help marketing and sales teams act on data.
Experience
Work history, roles, and key accomplishments
Owned marketing analytics for Illumio's GTM organization, managing an offshore analyst and delivering executive-facing reporting. Championed modernization of marketing reporting infrastructure to an AI-enabled data warehouse and Power BI, automating executive and regional QBR decks with linked data and visuals.
Served as founding member of the marketing analytics department, building data infrastructure and reporting from scratch. Standardized and automated reporting across all marketing teams, interfacing directly with C-suite executives on pipeline reporting for board meetings.
Built strategic relationships with marketing leaders to drive adoption of reporting tools. Tailored reporting for sales, email, SEO, web, and social media teams using SQL dataflows, and standardized divisional reporting for executive dashboards in DOMO.
Managed all Supply Chain reporting as part of GP's Digital Core initiative, re-envisioning reporting processes from one ERP system to another. Built Alteryx workflows combining data from report lifecycle and defect tracking applications to give executives a holistic view of progress.
Education
Degrees, certifications, and relevant coursework
Georgia State University
MBA, Data Analytics
Grade: 3.74/4.0
MBA with a concentration in Data Analytics from Georgia State University, completed in December 2022.
The University of Georgia
Bachelor's degree, Advertising
Grade: 3.71/4.0
Activities and societies: Zell Miller Scholarship Recipient, Presidential Scholar, Dean's List
Bachelor's degree in Advertising with a minor in Spanish from the University of Georgia, completed in May 2016.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Skills
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