At Ormco, I established the North America marketing analytics function and its data pipeline, working across seven source systems under strict enterprise IT constraints. I built the first channel-level cost-per-lead measurement and now advise on media allocation through historical ROI analysis.
I built the lead and funnel reporting that sales and marketing use, along with customer segmentation and pricing analysis. I also deployed a lead volume forecast now in production, with approximately 10% monthly MAPE.
At Infinium Spirits, I owned company-wide analytics and designed the demand planning and forecasting system on Power Apps, Microsoft Fabric, and Power BI. I also drove a Fabric migration that reduced full ETL runtime by 90% and automated inventory reconciliation, taking the cycle from a week to under two days.
At Marketing Evolution, I owned analytics delivery on ROI Brain, a multi-touch attribution platform, and measured media effectiveness for national advertisers and broadcasters. Across these roles, I've worked in marketing, sales, finance, and operations analytics, using tools including Power BI, Fabric, R, and SQL.
