Zen Richards

I don’t separate strategy from copy from creative direction. I write constantly, but the copy is always downstream of the insight, the angle, and the decision about who we’re actually talking to and what they’re afraid to admit they want.

At MKTG, I built that system and ran it solo across 12+ brands—generating $2M+ in revenue, shipping 1,200+ creatives, and producing 300K+ organic subscribers. Everything starts with one question: why does this brand exist and who actually cares.

In 2024–2025, I built email strategy from scratch on Klaviyo—segmentation, win-back, and retention—then A/B tested subject lines, angles, and sequences until results weren’t guesses. I also worked on direct response email for brands doing ~$800K/month, where every send had a clear job to do.

As a freelance Creative Strategist & Copywriter since 2021, I lead full-funnel email systems from zero, develop campaign frameworks that scale, and align ad creative and landing page copy to the same brand world as the emails—because execution should always prove the strategy worked.