Jolene Zhang
@jolenezhang
Global business developer blending influencer marketing, analytics, and partnerships to drive measurable revenue growth.
What I'm looking for
I’m a Global Business Developer specializing in turning creator and brand relationships into scalable revenue. In my current role, I lead market development and end-to-end influencer marketing campaigns, connecting brands with the right creators while focusing on conversion and performance.
I secured and led the company’s first collaborations with leading brands such as Marriott International and Wayfair, expanding into new high-value categories. I’ve managed and scaled partnerships with mid-tier to macro creators and generated six-figure commission revenue across fashion, beauty, and lifestyle, using performance analytics (revenue mix and ROAS) and affiliate optimization to refine strategy through seasonal peaks.
Before this, I built marketing foundations through agency and social media internships, supporting event promotion, digital content, and website/digital marketing design. I bring a partnership-first mindset, strong CRM-driven communication, and a data-informed approach—guiding content strategy with actionable feedback so campaigns perform and relationships last.
Experience
Work history, roles, and key accomplishments
- Market Development & Revenue Growth:
Secured and led the company’s first collaborations with leading brands such as Marriott International and Wayfair, expanding into new high-value categories.
Also led end-to-end influencer marketing campaigns across fashion, beauty, lifestyle, generating six-figure commission revenue;
- Influencer Relationship Management: Managed and scaled partnerships with
- Assist with promoting and marketing events: design newsletters to customers, help with collaborations with art events and artists, promote for gallery and art events etc.
- Close work with CEO of the gallery to make sure all the details of promoting events and collaborations;
- Assist with artist SLART to set up exhibition in Crypt Gallery, promoting artist to clients and audience;
- Closely working with the content of multiple social media platforms;
- Communicating with designer, photographer and models to create visual content for the audience;
- Website design and digital marketing design;
- Runway backstage assistant: recording videos and taking photos of bts and the whole Jimmy Choo Academy graduation show.
- Communicate with brand designers about the clothes for models and help models to dress up;
- Corporate with team members and models about time management and dressing up at backstage;
- Assist with buyers in showroom of S/S 2024 Shenzhen Fashion Week
- Communicate with brands and buyers, bridging and encouraging more understanding and commercial connections;
- Manage 12 team members to make sure they acquainted with all the information about the brands in showroom and skills of convincing buyers;
Data Analyst: based on SKU,sales revenue,customer flow,give suggestions about new-open or new close stores in Guangzhou, considering the scale of shopping malls and locations
Education
Degrees, certifications, and relevant coursework
University of the Arts London
Master's degree, Fashion Marketing and Sustainability
2024 - 2025
Macau University of Science and Technology
Bachelor's degree, Business Administration (Marketing)
2020 - 2024
- Year 1: General learning through different fields: Chinese and Western cultures, Business Mathematics, English, Constitutional Law and basic law and basics of business (Micro-economics, introduction to financial accounting and Business Management);
- Year 2:
1). General learning of Business: Macro-economics, Managerial Accounting, Business Statistics, Legal Environment of Business, Fundamen
Availability
Location
Authorized to work in
Job categories
Skills
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