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Jolene ZhangJZ
Open to opportunities

Jolene Zhang

@jolenezhang

Global business developer blending influencer marketing, analytics, and partnerships to drive measurable revenue growth.

Hong Kong
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What I'm looking for

I’m looking for a role where I can grow brand partnerships through influencer marketing and market development, backed by performance analytics (ROAS, revenue mix) and strong CRM communication to deliver measurable results.

I’m a Global Business Developer specializing in turning creator and brand relationships into scalable revenue. In my current role, I lead market development and end-to-end influencer marketing campaigns, connecting brands with the right creators while focusing on conversion and performance.

I secured and led the company’s first collaborations with leading brands such as Marriott International and Wayfair, expanding into new high-value categories. I’ve managed and scaled partnerships with mid-tier to macro creators and generated six-figure commission revenue across fashion, beauty, and lifestyle, using performance analytics (revenue mix and ROAS) and affiliate optimization to refine strategy through seasonal peaks.

Before this, I built marketing foundations through agency and social media internships, supporting event promotion, digital content, and website/digital marketing design. I bring a partnership-first mindset, strong CRM-driven communication, and a data-informed approach—guiding content strategy with actionable feedback so campaigns perform and relationships last.

Experience

Work history, roles, and key accomplishments

SmileKOLs logoSM
Current

Business Developer

Nov 2025 - Present (8 months)

- Market Development & Revenue Growth:
Secured and led the company’s first collaborations with leading brands such as Marriott International and Wayfair, expanding into new high-value categories.
Also led end-to-end influencer marketing campaigns across fashion, beauty, lifestyle, generating six-figure commission revenue;
- Influencer Relationship Management: Managed and scaled partnerships with

Gabriel Fine Arts logoGA

Marketing Intern & Agency Assistant

Jun 2025 - Sep 2025 (3 months)

- Assist with promoting and marketing events: design newsletters to customers, help with collaborations with art events and artists, promote for gallery and art events etc.
- Close work with CEO of the gallery to make sure all the details of promoting events and collaborations;
- Assist with artist SLART to set up exhibition in Crypt Gallery, promoting artist to clients and audience;

LADY POLA logoLP

Social Media Intern

Apr 2025 - Jun 2025 (2 months)

- Closely working with the content of multiple social media platforms;
- Communicating with designer, photographer and models to create visual content for the audience;
- Website design and digital marketing design;
- Runway backstage assistant: recording videos and taking photos of bts and the whole Jimmy Choo Academy graduation show.

Flair Fashion logoFF

Runway Backstage Dresser

Feb 2025 - Feb 2025 (0 months)

- Communicate with brand designers about the clothes for models and help models to dress up;
- Corporate with team members and models about time management and dressing up at backstage;

Shenzhen Bomei Fashion Company logoSC

Showroom Buyer Assistant

Sep 2023 - Sep 2023 (0 months)

- Assist with buyers in showroom of S/S 2024 Shenzhen Fashion Week
- Communicate with brands and buyers, bridging and encouraging more understanding and commercial connections;
- Manage 12 team members to make sure they acquainted with all the information about the brands in showroom and skills of convincing buyers;

Education

Degrees, certifications, and relevant coursework

UL

University of the Arts London

Master's degree, Fashion Marketing and Sustainability

2024 - 2025

MT

Macau University of Science and Technology

Bachelor's degree, Business Administration (Marketing)

2020 - 2024

- Year 1: General learning through different fields: Chinese and Western cultures, Business Mathematics, English, Constitutional Law and basic law and basics of business (Micro-economics, introduction to financial accounting and Business Management);

- Year 2:
1). General learning of Business: Macro-economics, Managerial Accounting, Business Statistics, Legal Environment of Business, Fundamen

Tech stack

Software and tools used professionally

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