Jac Ramirez
@jacramirez
Marketing Professional | Campaigns, Promotions & Cross-Functional Delivery | 11 Years
What I'm looking for
I'm a marketing professional with over 11 years of experience across campaigns, consumer promotions, events, and cross-functional marketing operations. I've worked across global brands and industries — from delivering 40+ B2B conferences and webinars at Key Media to managing multi-million dollar trade and consumer promotions at Shell across the U.S. and Canada. Known for being straightforward, highly organized, and easy to work with across different teams, cultures, and areas of expertise.
Experience
Work history, roles, and key accomplishments
Led end-to-end execution of U.S. and Canada consumer/trade promotions for Pennzoil, Quaker State, and Shell Rotella, including a $2M+ national promotion with 65K+ retailer/installer locations and 90K+ redemptions. Owned promo legal/compliance terms and conditions and managed the Pennzoil/Quaker State/Shell Rotella loyalty warranty program for 60K+ enrolled customers.
Delivered 40+ events, conferences, and webinars across North American B2B markets, exceeding delegate sales targets, including pandemic-era webinars generating $150K+ in revenue. Managed integrated branding and end-to-end HubSpot digital campaign execution (landing pages, eDM workflows, advertising, and online forms).
Marketing Coordinator
SM Retail - Nursery Care
Nov 2016 - Jun 2019 (2 years 7 months)
Led national contest and loyalty program initiatives, including Star Baby (year-round) with full digital content, website management, sponsor coordination, and campaign execution. Coordinated Mom Card loyalty exclusive promotions and SMAC App offers, and led end-to-end execution for Grand Baby Fair event program with sponsor partnership management.
Marketing Assistant
Brandlines Ent. Inc.
Aug 2014 - Feb 2016 (1 year 6 months)
Supported trade marketing activations, in-store promotions, and sampling for household brands across multiple retail channels. Managed vendor sourcing and coordination for activation requirements and prepared sales and distribution reports to improve operational visibility.
Education
Degrees, certifications, and relevant coursework
Far Eastern University
Bachelor of Science in Business Administration, Marketing Management
Earned a Bachelor of Science in Business Administration with a major in Marketing Management from Far Eastern University (Manila) in 2014.
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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