Open to opportunities

Princess Moleta

@princessmoleta

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Ecommerce and commercial strategy leader delivering revenue growth through data-driven program management.

Philippines

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What I'm looking for

I’m looking for a role where I can lead eCommerce and commercial strategy end-to-end—designing KPIs, optimizing channel performance, and partnering with stakeholders to grow revenue through data-driven programs and process improvements.

I’m an results-oriented and adaptable professional with a proven track record across banking, eCommerce, business intelligence, and logistics. I’m a strategic leader known for launching programs and initiatives, forging partnerships with major brands, and driving revenue growth.

In my current work as a Strategic Business and Marketing Consultant (eCommerce), I develop and execute marketing strategies to increase awareness and revenue, monitor competitive landscapes, and lead program and category management across online and offline channels. I design KPIs, set SMART goals/targets, and use continuous performance monitoring—plus website evaluation and UAT—to improve customer experience.

Previously, I led global digital commerce initiatives and optimized product listings to drive topline sales across 3rd party eCommerce sites, building brand presence across multiple regions. I’ve also delivered major impact in online spend growth and category rebuilds at Citibank and Lazada, and at Maersk I led Business Intelligence and operations projects using Lean Six Sigma concepts—helping save over $13M through improved data accuracy.

Experience

Work history, roles, and key accomplishments

Current

Strategic Business Marketing Consultant

Current

Ecommerce Freelance

Sep 2023 - Present (2 years 9 months)

Developed and executed eCommerce marketing strategies to grow awareness and revenue, including competitive analysis, KPI/SMART target setting, and website improvement recommendations with UAT support. Planned and evaluated online and offline marketing programs while producing detailed client reports.

Strategic Planning Digital Marketing Strategy E commerce Marketing Category Management Competitive Analysis KPIs UAT Testing Data Driven Decision Making Program Management Client Reporting

Digital Commerce Manager (Global)

Vertiv (Singapore) Holdings Pte Ltd

Jan 2024 - Jul 2024 (6 months)

Led global eCommerce initiatives, optimizing product listings across third-party marketplaces (e.g., Amazon, Mercado Libre, Ingram Micro) to drive topline sales. Partnered with teams across EMEA, Asia, India, LATAM, and North America to increase brand presence and established KPIs for continuous monitoring and partner negotiation.

Product Listing Optimization Marketplace Management KPIs Competitive Intelligence Data Analysis Budgeting Digital Marketing Stakeholder Engagement

AVP, Major Categories

Citibank N.A.

Jul 2017 - Sep 2022 (5 years 2 months)

Drove online spend growth for Citi credit cards by launching campaigns such as Citifriyay, CitiWednesday, and Love to Click, increasing Share of Online in total credit card spending volume by 10%. Built partner and merchant programs that delivered ~20% YoY volume growth for regular programs and increased high-tier merchant basket size up to 1.5x (BAU promos) and up to 3x (mega campaigns).

Program Management Partnership Development ECommerce Growth Budgeting Data Analysis Stakeholder Management

Senior Manager, Commercial Lifestyle

Lazada Philippines

Jun 2014 - Jun 2017 (3 years)

Rebuilt the Home Appliances and Home & Living categories through vendor acquisition, deal negotiation, assortment planning, and campaign execution, increasing category revenue share by 2% after 6 months. Led brand partnerships and lean teams while applying consumer and industry research to drive traffic, conversion, and revenue.

Category Management Deal Negotiation Assortment Planning Pricing Strategy Campaign Execution Team Leadership Consumer Insights Stakeholder Management

Senior Team Leader, BI

Maersk Global Service Centres (Phils) Ltd.

Nov 2011 - Jun 2014 (2 years 7 months)

Managed business intelligence teams and secured new business from Dansk Supermarked, delivering migration reporting requirements for transition back to the Philippines within two months. Led a Lean Six Sigma–based Daily Task Management project for standard data collection and productivity measurement, and trained 40+ individuals while setting objectives and targets across 300+ employees.

Business Intelligence Team Leadership Data Collection Lean Six Sigma Operational Analytics Stakeholder Management Training Enablement Process Standardization

Senior Executive, Operations

Maersk Filipinas Inc.

Feb 2009 - Oct 2011 (2 years 8 months)

Supervised equipment maintenance and repair and intermodal network operations, including vendor negotiation and annual budgeting to ensure cost effectiveness. Generated ~$460,000 through ad-hoc project shipments and selling/leasing unused equipment, and led the RKEM initiative estimated to save $13M+ by improving data accuracy related to detention and demurrage charges.

Operations Management Equipment Maintenance Vendor Management Budgeting Process Improvement Revenue Generation