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@agustngodoygiannaula
Performance-driven digital marketing leader specializing in paid media.
I am a performance-focused digital marketing manager with deep experience in paid media, social media strategy, and analytics across US and Latin American markets.
I have developed and executed Google Ads, Meta, LinkedIn and Taboola campaigns, managed budgets, and optimized for ROI while leading creative collaboration and landing page optimization.
As a marketing manager I have coordinated teams, directly reported to senior leadership, and delivered results for clients including Western Union and nearly 30 freelance clients across industries such as finance, real estate, retail, ecommerce and startups.
I combine formal training in business, marketing and AI with certifications in Google Analytics 4, Google Tag Manager, Google Search & Display and Klaviyo, and I prioritize data-driven decision-making, measurable performance and scalable campaign growth.
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Work history, roles, and key accomplishments
Engage CX
Jun 2024 - Present (1 year 5 months)
Developed and executed digital advertising strategies across Google Ads, YouTube and Taboola, optimizing campaigns and budgets to maximize ROI and meet daily KPIs. Collaborated with teams on creative and landing page optimizations to improve conversion performance.
US Ophthalmic
Aug 2023 - Feb 2024 (6 months)
Developed and implemented social media and paid media strategies across Meta, Google and LinkedIn, led email marketing and analytics, and coordinated a team of four designers to manage six accounts across LA and the US. Reported directly to the CEO.
Freelance
Sep 2017 - Jul 2023 (5 years 10 months)
Managed digital media strategies, created Google and Facebook Ads, and provided analytics, content and email marketing services for ~30 clients across industries including finance, real estate, retail and ecommerce. Implemented tagging with GTM and lead generation funnels.
I.P.G. Mediabrands
Jun 2022 - Dec 2022 (6 months)
Managed commercial planning for Western Union across 15+ countries for retail and digital channels, overseeing campaign implementation tracking, reporting and coordination with online/offline teams. Controlled planning metrics and purchase order management.
Degrees, certifications, and relevant coursework
Diploma, Business Development with Artificial Intelligence
Pursuing a Diploma in Business Development with Artificial Intelligence at National Cuyo's University (expected 2025).
Bachelor of Business Administration, Business Management
Graduated with a Bachelor's degree in Business Management.
Diploma, Social Networks, Digital Technologies and Communication
Completed a Diploma in Social Networks, Digital Technologies and Communication (Community Manager and Digital Marketing).
Marketing Technician, Marketing
Graduated as a Marketing Technician.
Software and tools used professionally
You can contact Agustín and 90k+ other talented remote workers on Himalayas.
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