At PHM, I manage analytics and insights across several brands, reporting on $250M+ in ad spend per year. I recommend optimizations based on ad performance across paid social, paid search, display, and programmatic.
I create monthly reports that give a high-level view of performance across channels, and I lead client communication to identify where deeper analysis is needed. I also check data from channels and partners for accuracy and lead an initiative to ensure target lists are implemented accurately across brands.
At Jeffrey M Consulting, I monitored $75M+ in ad spend per fiscal year for Microsoft and provided stakeholders and team leads with performance dashboards. I created user-friendly dashboards in Excel and Sprinklr for paid social planning, including benchmarks, budgets, and audience sizing.
Earlier, I constructed media plans and reporting for clients at Grain Group, ran paid social campaigns at Likeable Media, and analyzed voting patterns and live trends as a Product/Content Analyst Intern at Major League Baseball.
