At Drive Social Media, I managed more than $90,000 in paid media budgets across Google Ads and Meta, delivering multiple campaigns with 3x+ ROI. I analyzed and optimized campaigns across 30 client accounts.
I built Excel reports with Pivot Tables and VLOOKUP to identify trends and support optimization decisions. I also implemented Google Tag Manager and GA4 conversion tracking for client websites.
At Plaza Medical Centers, I managed the WordPress website and monitored campaign performance through Google Analytics and Google Tag Manager. I developed an SMS review initiative that increased Google Business ratings to 5 stars across seven medical locations.
