Open to opportunities

Akshita Khandelwal

@akshitakhandelwal

Message

I turn retail media and cross-channel campaign data into actionable performance insights.

United States

Message

What I'm looking for

I'm looking to apply campaign analytics, audience insights, attribution, and predictive modeling to improve media performance and support data-driven marketing decisions.

At Walmart Connect, I analyze cross-channel campaign performance and customer behavior across 10+ accounts, using SQL, BigQuery, Excel, and Tableau to uncover sales-lift drivers, audience trends, and optimization opportunities.

I've also supported AR/VR research at Google, programmatic campaign strategy at Zeta Global, and market intelligence at Prospect Cloud. My work spans attribution, audience segmentation, performance reporting, predictive modeling, and NLP-based sentiment analysis.

Experience

Work history, roles, and key accomplishments

Current

Retail Media Analyst

Current

Walmart Connect

Nov 2025 - Present (9 months)

Queried, structured, and validated data using SQL and Big Query to analyze cross-channel campaign performance and customer behavior. Partnered with media planners to translate analytics into actionable optimization recommendations and developed Excel-based models to evaluate Display and Search media performance.

SQL BigQuery Excel Tableau Data Analysis Attribution Retail Media

Data & Research Specialist

Google

Nov 2024 - Nov 2025 (1 year)

Standardized data schemas, workflows, and reporting frameworks across multiple AR/VR product studies. Tracked and interpreted operational data for research participants, surfacing pipeline bottlenecks and reducing scheduling gaps by 30%.

Data Analysis SQL Reporting Documentation Process Improvement

Programmatic Analyst Intern

Zeta Global

Jun 2024 - Aug 2024 (2 months)

Defined audience strategy and attribution frameworks for client campaigns across Display, OLV, and CTV. Aggregated and analyzed first- and third-party data using Hive (SQL) and developed audience insight reports to inform media optimizations.

SQL Hive Excel Power Query Audience Segmentation Attribution Campaign Optimization

Research Analyst Intern

Prospect Cloud

Aug 2022 - Feb 2024 (1 year 6 months)

Conducted market sizing and competitive benchmarking across North American and European markets. Performed desktop research and triangulated data from public and proprietary sources to build credible market views.

Market Research Competitive Analysis Data Analysis Excel

Education

Degrees, certifications, and relevant coursework

Fordham University

Master of Science, Business Analytics

2022 - 2024

Grade: 3.9

Pursued a Master of Science in Business Analytics with a GPA of 3.9. Coursework included Database Management, Data Mining for Business, Python Programming, and Big Data Analytics.

De Montfort University

Bachelor of Arts, Business Studies

2018 - 2021

Grade: 4.0

Earned a Bachelor of Arts in Business Studies with a GPA of 4.0. Published research on the influence of corporate social responsibility on consumer buying behavior and innovative leadership practices.