Miguel Nuguid
@miguelnuguid
Motivated analyst with expertise in data analysis and reporting.
United StatesWhat I'm looking for
I am a motivated and detail-oriented Analyst with a strong background in developing reports, analyzing trends, and informing future decisions. With a Bachelor’s degree in Communication and completed marketing analytics programs, I have honed my skills in business analytics software through multiple certifications. My experience includes working as a Junior Analyst at Canvas Worldwide, where I analyzed media data for Hyundai Motor Company, created brand reports, and developed data pipelines using Python to enhance competitor analysis.
In my previous role as a Search Engine Marketing Analyst at Mediasmith, I optimized campaigns across Google Ads and Microsoft Ads, leading to significant improvements in performance metrics. My ability to organize campaign data and conduct client meetings has allowed me to provide valuable insights that drive campaign success. I am passionate about leveraging data to inform strategic decisions and continuously seek opportunities to grow and learn in the field of analytics.
Experience
Work history, roles, and key accomplishments
Junior Analyst
Canvas Worldwide
Sep 2022 - Present (3 years)
Analyzed Hyundai Motor Company's TV and Digital media data from iSpot and Pathmatics to identify media trends, gaining further insight into consumer high-value actions. Created brand reports to identify competitor strategy changes and trends, helping the strategy team make more informed decisions on existing campaigns.
Search Engine Marketing Analyst
Mediasmith
Jan 2022 - Present (3 years 8 months)
Analyzed daily campaign pacing reports for 2 accounts across Google Ads and Microsoft Ads to track performance and spending progress, optimizing campaigns toward objective KPIs. Organized campaign data into single Excel documents for ease of use, increasing work efficiency.
Analytics Team Manager
TATO SF
Nov 2021 - Present (3 years 10 months)
Collected and analyzed key performance indicators to make an informed marketing campaign strategy. Conducted market research to understand social media audience and competitors.
Digital Marketing Apprentice
COOP Careers
Aug 2021 - Present (4 years 1 month)
Sorted through and organized large data sets using vlookup and pivot tables. Applied Google Ads Manager to generate reports for campaigns and gathered success metrics to best inform campaign decisions.
Education
Degrees, certifications, and relevant coursework
COOP Careers
Apprenticeship, Digital Marketing
2021 - 2021
Completed a digital marketing apprenticeship, focusing on data organization and campaign reporting. Applied Google Ads Manager to generate reports and gather success metrics for campaign decisions.
SUSanta Clara University
B.A. in Communication, Communication
2016 - 2020
Studied communication principles and theories. Gained skills in various communication methods and media.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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