Joel Koch

Oversee operations of a real estate investment company, including yearly financial planning/forecasting, property acquisition and disposition, and hiring/training of team members. Manage sales efforts generating $1M+ annual sales.

Oversee sales operations across seven partner companies, driving new customer acquisitions and maintaining a CRM database. Lead BPA marketing, negotiate media buys, provide sales training, run apparel/promotions programs, perform live on-site software demos, and manage social media and lead generation processes.

Manage regional office operations, including purchasing media and sponsorships, and design promotional marketing programs. Identify new business opportunities through innovative marketing campaigns and social media, generating $120k-$210k in new business across the first two years.

Oversee all sales and marketing operations, including annual sales forecasting and budgeting. Manage national sales staff, maintain company licensing agreements, and generate $250k-$500k in new business annually, closing over 70% of company sales from 2008-2010.

Managed game day promotions and operations, including scripting and production, while selling corporate advertising packages and events. Supervised a 14-person game day staff and interns, coordinated cross-promotional activities, and increased corporate advertising sales by 200% in 2004.

Coordinate media relations activities for the West Michigan Whitecaps during the stated period.

Earned a Bachelor of Journalism in Public Relations, specializing in interpersonal communications and marketing.