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Shifra David

@shifradavid

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I build and optimize multi-channel paid media campaigns across B2B and B2C audiences.

United States

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What I'm looking for

I'm looking to lead multi-channel paid media strategy and execution, using testing, attribution, and audience insights to grow B2B or B2C campaigns while mentoring teams and partnering cross-functionally.

I've led global paid media strategy and in-platform execution at Metabolon across LinkedIn, Meta, Reddit, Google Ads, Demandbase, and OpenAI, supporting B2B demand generation, account-based media, and a D2C product launch.

Previously at Tombras and Basis Technologies, I planned, bought, tested, and optimized campaigns across paid social, paid search, programmatic, and traditional media. I've managed $50K–$2.25M budgets, led incrementality and geo-holdout studies, developed attribution approaches, and mentored media investment associates.

Experience

Work history, roles, and key accomplishments

Manager - Global Commercial Marketing

Metabolon

Mar 2026 - Aug 2026 (5 months)

Owned global paid media strategy and in-platform execution across LinkedIn, Meta, Reddit, Google Ads, Demandbase, and OpenAI, running parallel B2B demand generation and account-based paid media. Architected global paid media strategy for a new D2C product launch and implemented pixel tracking and attribution strategies.